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	<title>Zephyr Marketing</title>
	
	<link>http://zephyrmarketing.net</link>
	<description>Live Your Passion &amp; Build Your Personal Brand</description>
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		<title>Customer Service Matters Most When You Least Expect It</title>
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		<comments>http://zephyrmarketing.net/2010/03/09/customer-service-matters-most-when-you-least-expect-it/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 19:39:26 +0000</pubDate>
		<dc:creator>Greg Elwell</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Remarkable]]></category>
		<category><![CDATA[Reputation Marketing]]></category>

		<guid isPermaLink="false">http://zephyrmarketing.net/?p=1109</guid>
		<description><![CDATA[Providing excellent customer service can be a tricky thing for a business. Most of the time, I feel we want to perform customer service on our terms, based on our, &#8220;program.&#8221; I witnessed something entirely different this morning.
I was in the waiting room of Benicia Family Dentistry while my wife was in the chair undergoing [...]]]></description>
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		<title>The Value of Twitter for Local Business Marketing Redux</title>
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		<pubDate>Mon, 08 Mar 2010 15:24:43 +0000</pubDate>
		<dc:creator>Greg Elwell</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[twitter]]></category>

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		<description><![CDATA[I am honored to contribute a guest post today on the subject of how a small-town (local) business can benefit from Twitter on Carolyn Higgin&#8217;s Marketing Fortune Company blog. Carolyn is a really smart marketer who I happened to meet on Twitter. She is one of the few but growing number of certified Duct Tape Marketing [...]]]></description>
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		<title>Styled Like Andrea Bocelli: An Experience Worth Remarking About</title>
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		<pubDate>Fri, 26 Feb 2010 22:08:02 +0000</pubDate>
		<dc:creator>Greg Elwell</dc:creator>
				<category><![CDATA[Personal Branding]]></category>

		<guid isPermaLink="false">http://zephyrmarketing.net/?p=1044</guid>
		<description><![CDATA[This morning I went in to get my haircut from Paula at PS Hair Salon in downtown Benicia, CA. Upon climbing the stairs and walking in to her warm and cozy corner salon, Paula asked if I was ready to have my hair styled like Andrea Bocelli. Wow, I thought to myself, that&#8217;s a far [...]]]></description>
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