Are You a Data-Driven Marketer?

If you are a marketer or a person working in technology sector, you must have come across the phrase “Big Data” numerous times. Around 2011, McKinsey coined the term “Big Data” but the concept would not be new to anyone who has been present in the internet era. While everybody is talking about Big Data, we are also trying to understand what it means for our businesses. For a business in healthcare, it might mean predicting an epidemics even before it might occur; for a business in manufacturing, it might help improve the productivity; for a retail business, it might help in telling us beforehand which product would do well even before they are produced. And so on… Continue reading

AngularJS: A Smart Decision for Increased Productivity and Business Agility

AngularJS: A Smart Decision for Increased Productivity and Business Agility    

By Rohan Jyoti, Software Engineer

1. Introduction

AngularJS is a JavaScript framework that aims to make JavaScript second nature to HTML. It enables developers creating web applications to feel right at home with proper coding principles and design. Utilizing an efficient MVC design pattern and two-way data binding, AngularJS allows us to reduce direct DOM manipulation on the client side as well as reduce server load.

Imagine an engine; an engine consists of multiple moving parts, countless nuts and bolts, and precision logic assembled together to make a purposeful machine. Realize that you don’t build an engine by first laying down the foundation and assembling it only to realize that now you must go back and “grab” bits here and there to make it work properly… So why-oh-why would you create an enterprise-level web application in such a hacky, grab-this, grab-that after-the-fact manner? Continue reading

The value of a TechFest for a technology driven company

Zoominfo’s TechFest is a two day time-out from day-to-day project work where we allow ourselves to think outside the box and brainstorm improvements to ZoomInfo offerings.
As a technology- driven company we of course rely on innovation for all aspects of our product offerings. There is a consistent need for us to both improve our established products and processes as well as to look into the future in order to take our technology to the next level. Undeniably, the driving force of ZoomInfo is our technology and the innovations and improvements we develop now will be what propels us into the future.
Our engineers have responsibility to not only complete their projects on time, but to be constantly focused on what they can do to improve and achieve the ultimate philosophical goal of our development; making the unknown known. Continue reading

Exciting Product Release for ZoomInfo Connect!

Some of you might remember my post from a few months back here. Last few months, we have been hard at work, trying to build a better product that can help Small Businesses in their lead generation efforts. We conducted a number of surveys (thanks to all of you who took time out to fill it!) and talked to a number of our Connect customers to better understand their usage and needs. This is only the first step in making the product better. We are committed in helping your businesses grow, and we would love to hear from you, if you have any further suggestions. ZoomInfo Connect is a growing community of users, and if you are interested in finding more about it, give us a call or write to us.

Today we are releasing a few features and here is a brief highlight of what you will find in your product today -  Continue reading

Cassandra CQL3 at ZoomInfo

CQL3 (Cassandra Query Language) is an API to interact with Cassandra, that has syntactical similarities to the commonly used SQL. CQL3 was introduced in Cassandra 1.1 as beta, but became final in Cassandra 1.2. Prior to CQL3, the typical API used to interact with Cassandra was Thrift. Datastax addresses some of the motivation around introducing CQL3 as an alternative to Thrift: Continue reading

Key LinkedIn analytics to gain your page insights

LinkedIn recently launched a new analytics tab for the company pages that can be quite helpful if you want to understand your page’s performance better and use it to drive prospects to your business. Even before LinkedIn launched analytics tab, it provided page insights for the company pages. However, the insights were not as detailed as the analytics and page insights are now. In fact, there are a few elements such as clicks, likes, engagement %, that are common to both analytics and page insights. It might be that eventually LinkedIn would combine these two and make one page, but for now, I thought it would be helpful for our readers to make a note of few metrics that can help them understand the useful metrics for their pages.

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Use A/B or split testing for Facebook Ads

If you have been working in a function such as web development or marketing, chances are that you have used A/B testing, also known as split testing, in one of your projects. A/B testing is a methodology, especially popular in advertising, that uses randomized experiments with two variants, A and B, in a controlled experiment.

Like most other online advertising, Facebook ads can be difficult to master. But with the help of A/B testing, you can soon start getting insights that would help you create better campaigns, and next time you want to run an ad on Facebook, you will spend lesser and lesser time creating successful ads.

In this post, I will walk you through all the nitty-gritties you need to know about conducting an A/B testing with your Facebook ad – Continue reading

Before you build prospect list, Build a customer profile

Identifying the right audience is the most important step in the process of finding new customers, prospects or leads. Without knowing your audience, you would not know where to look for them. Once you know what you should be looking for, you can use some of the awesome tools that ZoomInfo has to offer to build the most effective marketing campaigns and target your prospects like you could never before. So how do you go about building your ideal customer’s profile? What parameters can you use to filter a large database in order to build a targeted marketing and sales leads list?

If you have been in business for some time, most likely you have at least a few customers already. Before you look anywhere else, start by thinking about your existing customers. Following questions would help you get to the answers you need to build your buyer’s persona – Continue reading

Sales Presentations: how to make a big impact?

We all like to insert numbers when making a presentation, whether it is to a client, a prospect or someone internal in the company. Numbers provide factual evidence to any argument, and that is why everybody loves to include numbers in a presentation. But the question here is whether you are presenting the numbers in a way that they would make the impact that you are actually hoping for?

Let me walk you through an example that would illustrate my point better – Continue reading