Ars Technica: “Exec: Apple must address piracy before NBC returns to iTunes”
Filed Under (Apple, Business, Entertainment, Internet, Software) by David Chartier on 17-04-2008
Tagged Under : Apple, Apple TV, Business, Internet, itunes-store, jackass, NBC, Software
Jacqui Cheng, one of my editors, on an NBC exec speaking about qualms with iTunes Store distribution:
That’s right: NBC would like to dump its contents back onto iTunes, ask you for at least $2 (or more) per episode, and then have Apple place extremely tight restrictions on if and how it can be played on an iPod or iPhone. Without the ability to take it with you offline—like, say, when you’re riding the train to work, or flying across the country—there isn’t a lot of difference between buying a show on iTunes and watching it for free on Hulu. And perhaps that’s the point.
Considering that we can finally take video content off our computers conveniently (and securely, for better and worse) with great gadgets like the iPhone and Apple TV, part of me thinks Jacqui’s headline could simply have been “NBC exec: ‘I am high as a kite.’”

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