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MySpace COO Explains Massive Music Marketing Expansion Plans

3 Minute Ad Age: July 28, 2008

Produced by Hoag Levins

Published: July 28, 2008

MySpace COO Amit Kapur says new music services will be rolled out by the end of the year.

NEW YORK (AdAge.com) -- NewsCorp's MySpace, which was recently eclipsed by Facebook as the world's largest social network, is massively expanding its music services. In this video interview, MySpace Chief Operating Officer Amit Kapur details the new move that will make the social site more attractive to bands, fans and music-marketing companies.