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What Women Want

March 18, 2008 · Print This Article

BCG is putting together a book called What Women Want. They are hoping to capture responses on the needs, wants, goals and aspirations of more than 25,000 women from all walks of life in developed and developing countries around the world for their book.

They will also be interviewing 15-20 leading women from around the world about their life stories, their advice on success, their reconciliation of life trade-offs and predictions about the future.

They are hoping to obtain 1,000 responses in Australia and 300 responses in New Zealand within 30 days.

So would you like to contribute to this exciting study? Here’s how you can help.

First, if you are female, complete the survey. The survey itself will take about one hour but please don’t let that put you off because it contains some interesting, reflective questions, and we really appreciate your involvement. The responses are completely confidential and your anonymity can be assured.

We are trying to obtain responses from women across all age, income, education and geographic groups, and would really appreciate it if you can forward the survey to a broad range of women (eg women in your family, your school friends, work colleagues, mothers group etc).

Written by Leigh · Filed Under Women 
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Comments

7 Responses to “What Women Want”

  1. Cat on March 18th, 2008 12:55 pm

    Sounds great, i will be sure to check it out

  2. Robyn. on March 18th, 2008 6:34 pm

    Sound’s interesting, would could probably do with a definitive look at women all over the world.

  3. Kay on March 19th, 2008 12:11 pm

    Yeah I’ll tell them what I want, not a problem :D

  4. Laarni on March 19th, 2008 10:44 pm

    Interesting. I’m going to the survey now. I hope my connection doesn’t die on me yet. :P

  5. Aurel on April 15th, 2008 3:01 pm

    I’ve been offline for quite long due to daily activity taking care house and husband…Glad to read something interesting here. I think this is great gaining women’s opinion from around the world. I’ll check out the survey question.

  6. Inventing Matilda on May 2nd, 2008 12:59 pm

    Your book WHAT WOMEN WANT sounds like a very positive and motivational addition to bookshelves. Are you interested in Americans? I live in the United States and I really appreciate the opportunity to explore my life and personal progress. If not, I understand and I will simply look forward to reading about the lives of smart, unique women. Thank you.

  7. G Larson on May 4th, 2008 12:42 am

    Wow, that is very interesting. Does anyone know the reception of the book is or what it will be like in Australia?

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