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I’m sure everyone has read about the Google/Yahoo ad sharing deal. If not here’s the whole thing in a nutshell:
“The agreement will enable Yahoo! to run ads supplied by Google’s AdSense™ for Search and AdSense™ for Content services next to Yahoo!’s internally generated paid search and algorithmic search results. Yahoo may also run Google-supplied ads on non-search Yahoo web properties, as well as on current members of its partner network.”
My take:
To me this is just another example of Google getting stronger and Yahoo getting weaker. It’s pretty disappointing really because it there going to be fewer and fewer alternatives to Google. I have always pulled for Yahoo to hold their own and provide a real alternative to Google.
All this deal really does is makes Google’s content network bigger, as paid search ads will now spill over to Yahoo results and sites. So to you and me that means, we better be good at running Google content campaigns. My only question is, will Google let you specifically site target Yahoo properties? We’ll have to see.
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As it stands now this partnership in sharing ads only amounts to fewer than 3% of Yahoo search results pages displaying Google ads. Does that really amount to anything.
But I’m interested to see what this partnership will result into and how it will effect affiliates.
they wont until people force them to opt out by jumping on the yahoo content network quality is garbage bandwagon
Sounds like Yahoos getting desperate. They cut off all discussion with microsoft and then make a side deal with google the same day?
I personally think it’s a play against MS. Yahoo knows that MS thinks Google is it’s #1 competitor, so cutting a side deal with them is just a bargaining chip to make MS think Yahoo is getting into bed with Google.
This MS/Yahoo story isn’t over yet.
remember this is just a partnership so that Y can put some more money in there pocket.. in general i don’t think its a good move for Y if they want to gain ground but ultimately i think y is doing it to show more rev then sell out to MS or G….