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Cleveland-based American Greetings Corp. sells Strawberry Shortcake, Care Bears

Posted By:       3 months ago
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CLEVELAND -- Strawberry Shortcake and the Care Bears are moving to Canada.

The Cleveland-based greeting card maker American Greetings Corp. announced Wednesday that it will sell the properties to Cookie Jar Entertainment of Toronto for $195 million. Cookie Jar produces children's entertainment and educational materials.

American Greetings will have greeting card licensing rights to Strawberry Shortcake and the Care Bears for 10 years.

Strawberry Shortcake and the Care Bears were re-introduced in 2002 and have since generated more than $5 billion in combined licensed retail sales.

© 2008 The Associated Press