Life Cycle Segmentation Model

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I have blogged about the life cycle segmentation model at my pet project Liferati.com here -

http://liferati.com/blog/2008/06/segmentation-model/

The basis of Liferati is the ability to segmentize users in ‘real time’ using website analytics in order to deliver contextualized content as well as recommended affiliate products.

I have worked on a life cycle model when I was in Procter & Gamble where we developed a direct response strategy for one of the consumer products. Reapplying this to another business (in B2B setting), we crafted a direct mailer strategy to build customer loyalty which reported double digit ROI.

In the case of Liferati, I am banking on the ‘portability’ of the model into the Internet realm, based on the underlying belief that humans use the same purchase decision-making process - online or offline. This remains an untested hypothesis, which I hope to validate by building and testing the prototype.

I have designed the diagram to be self-explanatory, but I will blog about this in later posts. This is also the first in the series of Marketing Mindmaps that I intend to publish.

DOWNLOAD HERE: Life Cycle Segmentation Model - PDF | JPG

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