Broadcast Mobile TV Taking Root In China

SCOTTSDALE, Ariz. — Broadcast mobile TV will take off in China in 2009, reports In-Stat. 2008, then, is key for broadcasters to deploy and optimize networks and explore effective business models. In 2009, the entire value chain, including equipment and handsets, will be ready for rapid development. China’s broadcast mobile TV subscribers will grow from 300,000 in 2007 to 36.2 million in 2012 and China’s digital mobile TV chipset revenue will grow from US$1.5 million in 2006 to US$196.9 million in 2012.

A recent report by the high-tech market research firm found the following:

• In-Stat believes that CMMB and DMB-T/H are the two most mature mobile TV technologies in China.
• The analog mobile TV market will peak around 2009.

Recent In-Stat research, China’s Mobile TV Receiving Chipset Market: CMMB Outperforms Other Standards (#IN0804267CCM), covers the Chinese market for broadcast mobile TV receiving chipsets. It provides the following information:

1. Analysis of China’s mobile TV market dynamics.
2. End-device chipset solutions for the home-grown mobile TV standards CMMB, DMB-T/H, T-MMB, and CDMB.
3. Analysis of analog mobile TV chipsets.
4. Forecasts for mobile TV subscribers and chipset revenue.
5. Subscriber forecasts for standards outside China: DVB-H, MediaFLO, T-DMB, and ISDB-T.