We certainly hope so! It was just a little more thna a year ago when my partner, Darin, was coming up with all sorts of names for what to call what we’d be doing for years: modifying cars and driving styles for better fuel economy. Famous among the reject pile was “ecorodding.” We don’t have anything against the old guys, but no one really talks about hotrodding anymore.
Even though ecomodding has been become a part of the lexicon for most ecomodders, that doesn’t mean that anyone else knows what the devil we’re talking about. However, it seems like that has been changing, first with ecomodding hitting the Wired Jargon Watch, and then with the term making it onto NPR’s Science Friday.
I’m not sure how many people really know what ecomodding is, but the population is certainly growing. So don’t feel shy about saying it anymore, pretty soon it will be in the dictionary!
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