Today['s Worst Business In The World Award : U.S. Directory

The phone call came in shortly before 8:00 a.m. The woman was looking for those red coke glasses that are on American Idol. Okay, true confession. I don't watch American Idol and have no idea what coke glasses she is talking about. However, the woman was surprised since she said the phone directory lists me as a distributor.

She explained when she search for Coca Cola Distributors in the Minneapolis St. Paul Area  my name popped up.In case this is your first visit to FunnyBusiness -- I'm not in distribution. I'm a marketing communication consultant/blogomist/social media strategist.

The only time I get near a bottle of Coke is if I am under the weather. That and a bowl of Matzah bowl soup are at the top of my comfort food list

When I learned it was the  listing was in the U.S. Directory I was not surprised. I have had several run ins with this company. For years they have listed me under headings that have nothing to do with my business. Fortunately for me most people must not be looking for what they have me selling because this morning's call was the first time ever that someone searching in the U.S. Directory has called.

I immediately I called U.S. Directory to have them remove me from "DISTRIBUTORS". listing.  Reiv introduced herself as my customer call representative. She sounded like she was talking at the bottom of a swimming pool. After I explained the situation she  explained that since I was no longer a customer of U.S. Directory they had put that listing in as a "courtesy."
It was at the point that Riev,said this was a "courtesy" listing that I demanded to talk to management.
"Reiv," I tried to explain, " this is a nuisance  not a courtesy." 

She didn't go off script. She then explained that upper management was busy. They are always busy. They never come to the phone. Riev promised that I would get a return call in 24 -48 hours.  We'll see. 

So today, U.S. Directory is The Worst Company In The World! ( direct inspiration from Keith Olbermann of  MSNBC'sCountdown's Worst Person In The World)

Comments

[Skip Middleton]

Give me your business name and let me look into this. All of the listings for USDirectory, and most other online yellow pages come from Acxiom, one of the world's largest data management companies. I would advise you to look in your local yellow pages print edition and see where your business shows there as well.