Show #11: Why Now Is The Best Time To Become A Medical Podcaster

 

 Show #11: Why Now Is The Best Time To Become A Medical Podcaster: Play Now | Play in Popup | Download

Or for that matter, to enter the New Media space in any way, as a medical professional.

Today’s show answers the “Why now?” question using an analogy any medpro can relate to: the elective timing of a necessary surgery.

• You can “pay me now,” taking care of the inevitable on your own terms, at the lowest risk to you, with the greatest chance of success.
• Or you can “pay me later,” when you’re dragged puking and feverish into an emergency operation, with all your important choices being made by others.

The digital — or New Medical Media — space, is wide open, for now. But like any rich and unoccupied niche, it’s only a matter of time before it gets filled. Once it does, by your competitors or colleagues, it’ll be much harder for you to stand out, and be chosen by new patients searching for health care providers on the Internet.

And believe it: it is only a matter of time before you are pushed or pulled into the digital space, by the organizational forces you are beholden to, or your patients. EVERYONE is either communicating here, or will be.

It’s time.