« Mysterious Case Of DVR Owner Who Watched Ads | Main | Paul Graham : Let's Fix Advertising »

July 18, 2008

Researching Research

Brainstorm"In truth, I'm not sure marketers question the value of research any more than compulsive hand-washers ask hard questions about the value of wash-basins. It's just something you need. Frequently and everywhere." From Rory Sutherland, Ogilvy's Grand Fromage.

03:06 PM in Advertising, Business, Innovation, Interactive Marketing, Management, Marketing, Media, Modern Marketing, Technology, Television, Web/Tech |

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/4632/31366778

Listed below are links to weblogs that reference Researching Research:

Comments

Post a comment