Friday, August 22, 2008

EPN Closing Affiliate Accounts for No Reason

One thing for an affiliate well myself anyways is when you go to bed you shouldn't worry about your affiliate program closing your account for no reason. An affiliate program depends on its affiliates to send traffic the the said site they make a purchase and I would get a commission for some company's that is there business model so they dont have to spend any money on marketing or very little let other people get the word out. eBay is no different they have HAD thousands of hard working affiliates driving traffic to there site eBay. They have had a rocky start since they switched to an inside affiliate program with sales tracking people stood by them and defended eBay
well August 20th some of the same people who defended the eBay Partner Network recieved a email. This email was nicely put. In effect canceling there account with eBay Partner Network for no reason except well here is the response from ebay on there forum do you want to do business with them


I wanted to address all of the board posts regarding the expiration emails that were sent last night.

These actions were part of our continued effort to focus on delivering the highest quality buyer traffic to eBay via affiliate marketing. To that end, we’ve been analyzing our program closely over the last few months. I know there have been a number of requests to provide insight into all of the metrics via which we are evaluating affiliate traffic, but unfortunately there’s an active black hat community that is pretty effective at exploiting these insights so we can’t go into details on them. However, what I can say is that in addition to earnings per click metrics (EPC), we look at a variety of metrics to see how users are behaving when they come to eBay.com – how engaged they are with our site, and whether the affiliate link clicks lead to incremental buying activity. As we’ve done this, we have seen a big discrepancy in how interested and active the traffic is that comes to eBay from different sources.

Our responsibility in the affiliate marketing channel is to allocate our resources to best drive incremental demand to our sellers. To that end, we need to focus on partners who have had the most success in engaging users who become some of our best buyers on eBay. I understand that these actions do have a very real impact on some of our affiliates who have been working with us over the years. For that, I sincerely apologize, but these decisions are made in the best interest of eBay's sellers and the overall health of our affiliate program.

We want to be very clear. Affiliates who received these messages of expiration last night are not being asked to stop sending traffic to us due to fraudulent activity or violations of the terms of service. For those of you who received the message, commissions are not being reversed, and you will be paid for all valid traffic you have sent to us to date, and for the next 7 days.

Sincerely,
Steve


Here is a link to the post
http://forums.ebay.com/db2/thread.jspa?threadID=520001583&tstart=0&mod=1219362646807

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