Unpopular Bloggers Should Stick Together

Says the Branding Guru for The Little Guy.

Kids, you want to be one of the popular bloggers, don't you? But, face it, you can't. You're just not interesting. And you know it. But, you haven't read your Neitzche lately, have you? The losers can succeed by banding together and, essentially, boycotting the people who are interesting.

I'll write about you and your 10-hit-per-day blog and you write about mine and before you know it we'll have a self-sustaining community. And community is everything, isn't it, when you're down and out?

This really works. At its last convention, the Liberal Party of Canada (our equivalent of the Democratic Party) had two front runners, Michael Ignatieff and Bob Rae. But candidates number four and five, Gerard Kennedy and Stephane Dion, made a deal to support eachother and by combining their delegates Dion was able to triumph over the the leaders who, individually, were much more popular than him.

Slave morality does not aim at exerting one's will by strength but by careful subversion. The essence of slave morality is utility: the good is what is most useful for the whole community against the particular interests of the strong.

But how could there be a common good? The term itself is a self-contradiction for what is common has always been of little value.