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A Different Kind of Growth Equity Investor Needs a Different Kind of Web Presence

...by Roger Warner

Friday, July 18th, 2008

Don’t know about you, but it’s Friday evening and we’re offski. Peroni awaits. We’re celebrating the launch of a brand new web site for Kennet.

Kennet.com - a new b2b technology marketing web site

This is our latest and greatest project on Wordpress. Those super smart investment guys at Kennet - whose funds assist great tech firms such as Clearswift (also a Velocity client), Kapow and Daptiv - asked us earlier this year to help them revamp their corporate positioning and give their web site a lick of paint.

Well, here she is: a totally new web presence for a totally different technology Venture Capital fund. We like to think we nailed this one - in fact we’re super proud. Although it’s a small site, it’s deeply layered with some luscious design and content touches that set it apart from the competition as a thinking man’s investment firm.

In fact, we can vouch for this first hand. We’ve worked real close with Kennet’s senior team over the past few months to get it off the ground. So, big thanks to Max Bleyleben (check his blog on the European VC scene here) and the crew for being so clued up and game for trying something a little different.

Credits:

Strategy, words, direction and project management: Velocity
Design: Tourist
Development and implementation: Two Thirty

Warm glows all round.

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