Vinai's eMarketing Ideas For You

Contextual Ads Outperform Search Ads

vinai — Tue, 20 May 2008 07:29:31 +0000

Introduction Most of the time, we used to get useless, non-converting clicks from the Google Content network, so at times we stopped showing the ads in content networks. This used to reduce the money our clients were paying for the Pay per click advertising, and give them time for a more focused experience to service people [...]

What is the Purpose of Your Website?

vinai — Mon, 05 May 2008 10:27:58 +0000

Why did you setup your own company website? Is it because everyone else has one? Was it peer pressure, or just a whim? I ask this question everytime I see an old, never updated company website that was last done by someone in 1998. It may even be hosted on an old Geocities or Tripod account, and [...]

Best Places to Get Incoming Links For Your Site

vinai — Wed, 09 Apr 2008 00:20:00 +0000

You probably know that to get a high ranking in search engines, you need great content, and lots of it. Most people don’t realize the other factors that search engines look to rank your site high in search engines. The key other factors to rank your site is its link popularity. After all, if you have [...]

How to Quantify the ROI of SEO?

vinai — Tue, 04 Sep 2007 16:24:00 +0000

How to Quantify the ROI of SEO? Increasing over the past few weeks, as I made Search Engine Optimization presentation to prospective clients about optimizing their websites, most were impressed with our experience, our professionalism, and our esteemed client list. Most noticeably, they were keen to understand the kind of work that goes into optimizing and [...]

Click Fraud: Can it happen to you?

vinai — Wed, 22 Aug 2007 02:59:00 +0000

Beware Advertisers: Click Fraud is For Real Like most businesses, when I was introduced to Google’s Pay-per-Click advertisement program called Google Adwords, I was overjoyed. No more advertising in costly magazines and journals which hardly generate any leads. Here I only pay when someone is eagerly and actively looking for my product or service. Too good to [...]