The world's largest media buyer, WPP is projecting that 2008 will be a big year for online advertising around the globe, especially in Europe.
A new forecast from WPP's GroupM predicts that spending on Internet advertising will surpass TV advertising in Sweden this year.
Internet ad spending in the UK and Denmark are also expected to equal or surpass TV ad spending this year. If Internet spending in the UK grows at the projected 30.8% this year and TV stays steady at 1.0%, that puts them at $6.7 billion and $7 billion respectively.
About two-thirds of that spending is expected to be on search advertising.
Google Getting Aggressive with AdvertisingShari Thurow Answers SEO QuestionsYahoo's Openness To SearchSearch Engine Optimisation (SEO) and Search Engine SPAMRetailers Panic Over Google Site SearchOptimize for Local Search TrafficGoogle Makes it Easier To Get Found in Product SearchScholars Push For Search Engine RegulationMSN Search Toolbar Has International AppealLive Search Overhauled And Over-hyped? 
     |
RSS
Home
Newsletter
Advertising
Comments
I carefully read your
Post new comment