WebProNews

A $1.5 million take in five months has ad network VideoEgg touting success for social application developers.

Although one hugely popular app on Facebook, the Scrabulous game, has been under attack from Scrabble's trademark owners, VideoEgg has about 150 applications participating in its ad network. Since the product's launch last August, $1.5 million in ad revenue "is a testament to VideoEgg’s ability to enable developers to monetize their content," company CEO Matt Sanchez said in a statement.

Facebook has been trying to broaden its appeal by opening a development platform to third party application developers. In turn, those developers sought options to monetize their apps, leading to other entrepreneurs looking for ways to serve that demand.

Considering the appeal of apps like Scrabulous and some others in VideoEgg's ad network, Adam Ostrow at Mashable thinks the $1.5 million sounds a little low.

"The bottom line is that $1.5 million in revenue over 5 months for some of Facebook’s top applications simply does not seem like much, especially when you consider that MySpace is estimated to pull in $800 million of revenue this year," said Ostrow.

One forecast predicts significant growth for online video advertising, with eMarketer calling for a jump in that revenue from $775 million in 2007 to $4.3 billion by 2010. That could be a rising tide to lift VideoEgg and others over the next two years.