WebProNews

With Mother's Day almost here the Google AdWords Blog has some tips on converting procrastinators into customers.

Google says to create ad groups with keywords and ad text aimed specifically at Mother's Day. Keywords to use include "mother's day gifts" and "mother's day gift ideas."

The AdWords Blog recommends writing "compelling ad text that features the products you offer on your web site. This invites shoppers interested in those products to click through, and prevents clicks from shoppers who aren't interested."

The company also suggests promoting gift cards as an option for Mother's Day. Close to 40 percent of shoppers will purchase a gift card for their mom this year, according to the National Retail Federation. Google says gift cards are delivered faster than standard packages.

Other things to do include," Extend shipping deadlines. You can convert more last-minute shoppers into customers by offering delivery options, such as overnight delivery, and free or discounted shipping. Also, it's important to clearly inform buyers of delivery deadlines on your home page as well as on specific product pages."

Google also says to highlight gift-wrapping if you have it and to offer shoppers alternative payment options, like Google Checkout.