Initial capital letter may be a keyword differenceGoogle could be making distinctions in keywords based on whether or not the first letter is capitalized.
When is an engagement ring an Engagement ring? To Google, it could be two different things, if more of its datacenters exhibit some observed behavior on the issue.
Big Oak SEO said on its blog a look at those two terms, different only in the capitalization of the first letter E, yielded different search results for a query about engagement rings.
Engagements will be in mind as June's typically large number of weddings takes place as they do traditionally. Someone may have the idea to look into a ring, and that first letter could be the difference in the sites he does or doesn't visit.
Extend that scenario to any other keyword, and suddenly marketers have to worry about revamping their keyword buys across their campaigns.
"Assuming this isn’t a temporary glitch, the SEO landscape will undergo another transformation," said Will Paoletto at Big Oak SEO. "We’ll have to wait for an official word from Google (if they give one), but right now this is looking at lot less like a glitch and a lot more like a real shift in the algorithm. And it would be a significant one."
How significant will depend on how regularly people search with or without an initial capital letter. Plenty of search industry professionals will be delving into that in short order, should this change prove universal across Google's infrastructure.
Comments
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toplist
I have never worked so hard as since I went freelance. ..as you say I do get up later but only because I finished my 18 hour day at 5.30am.
personally I don't think I could ever go back to the corporate, unless they'd let me carry on working remotely in exactly the same way as I do now, but a LOT more money. toplist
Good
I this is just the next evolution of Google to make searches more focused and relevant to the searchers intent.
Yes it is noticable
For the first page it is the same with a little difference but for other pages you can see some differences in rankings, i think google is up to some new changes ...
good stuff
I think this could open up a whole new world of customization for websites and really give a better search experience.
Going on for 2 months?
I've talked to some people now who have said they've noticed this off and on for 2 months. That's a pretty long time for a glitch to still be in existence if it is a glitch. I think an official word from Google is in order because they say that the search engine is not case sensitive, but many people now have evidence to the contrary. Could they be testing to eventually make it case sensitive?
I'm not impressed, but not bothered yet
The name I have chosen for this post is capitalized as it sounds and it returns just under 200k results, now try the first letter just capitalized, that returns just under 500k results and no capitalization returns just under 80k returns.
As my title I'm not that bothered as I'm within the top 10, but will that change, kind messy if we have to start using all kinds of keyword variations.
Capitalisation
I have noticed some apparent shifts. Take the term "beds". On Google.co.uk I spot different results for "Beds" and "beds" and "BEDS". However there are so many other variables from IP address, browser, operating system etc.
Beds could mean somewhere to sleep. Somewhere to grow flowers. Or even an abbreviation for the county of "Bedfordshire".
hopefully..
am hoping this is a glitch. or its a lot more work as you say.
not seeing differences at the moment but they could be testing ready for rollout or something
Capital Letters
I just checked by looking at the term Myrtle Beach Condos for sale as versus myrtle beach condos for sale. The first 4-5 results are the same, and after that there is a big difference in the order.
One more thing to worry about...:-(
Same Results for both
I have checked both keywords and in both cases results are same and there's not any change in rankings......
Its Invalid
Well.......I have gonw thorough both keywords- with capitalisation and also without capitalisation and in both cases results appear are th same from Google.....there's not even a little difference in ranking or result pages also I have mentiond it in SEO Forums
Have any other found any difference in search results?
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