Fan interest in music extended to the Internet rapidly as they sought out information about artists from other fans about upcoming shows and other details. Musicians and labels quickly followed; indeed, MySpace likely owes its success to being a destination for music fans too.
Web savvy over music became a necessity, with Live Nation creating a new tool to help its many connected promoters, artist managers, and agents see how well their advertisements for shows catch the attention of the fans they want to reach.
Those music industry pros will be able to use the tool, eFan Finder, to create and track ad campaigns presented on the AdBrite network of 50,000 sites. Geo-targeting options for campaigns should keep ads in focus for local fans where a show will be taking place.
Previously, Live Nation used AdBrite to promote shows for Van Halen and Maroon 5. The extended partnership will put AdBrite in connection with a massive number of live music acts; executed properly, AdBrite founders Philip Kaplan and Gidon Wise should see the value of their network rise well.
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