Not even a hefty dose of downtime seems able to keep people from Twittering. In an age where storage space is an inexpensive commodity, and blogging services are abundant and free in many cases, lots of people keep expressing themselves via Twitter, 140 characters at a time.
Measurement firm Hitwise confirmed the popularity, comparing the traffic for the week that ended July 5th with the same period last year. The difference? A 500 percent increase this year.
That's about how much better Tiger Woods is than the average golfer, to go the sports analogy route. Compared to rival services like Plurk, Pownce, and FriendFeed, Twitter runs away from the microblogging field.
"The outages also haven’t stopped many visitors from coming back to the website," Hitwise's Heather Dougherty wrote.
"The share of returning traffic (defined as those who have visited the website during the past 30 days) has averaged 53% over the past four months and traffic referred from social networks has generated even more repeat visitors."
Even in their much-discussed (within tech blogs anyway) periods of no service, people seem to long for their Tweets. That's a good sign for the brand, which may add Summize to its server room at some point; modern impatient types don't put up with outages unless they really like the service.
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Twitter will change the world...
We have recently begun using Twitter and LOVE it! It has to be among the coolest things that has happened on the web over the last 10 years. We've also found sites such as Woot and Amazon using it to promote special offers and other sites like Zappo's and H&R Block using it as a customer service communication tool. Could Twitter's outages and quirks be part of its marketing plan? Possible, considering how much press it generates for a service that it rapidly going mainstream!
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