"Preferred" status on the waySome Facebook apps are useful, polished pieces of software. Others are examples of spammy, unattractive crap. And Facebook seems ready to separate the two, as it's introducing at least that many tiers into which apps will be divided.
Causes and iLike should be among the apps getting placed on a higher plane, according to Kara Swisher. They've received average ratings of 3.7 and 4.0 out of 5.0, respectively, and see about 75,000 and 312,000 daily active users.
Swisher adds, "Included in the criteria for inclusion as a preferred partner is being 'meaningful' and also not having been in violation of a wide range of Facebook policies in the past. Individual apps can be approved, even though others made by the same developer might not be."
It's possible that these preferred apps will be subject to a set of rules that'll allow them to interact with people more frequently or in different ways. Or they may just receive some seal of approval that's likely to attract additional users. Further information should come out of today's f8 conference (with the keynote scheduled to start at 1:30 Pacific time).
Meanwhile, count on a lot of criticism coming from the developers whose apps aren't classified as top-notch offerings.
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Doug is a staff writer for
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