After missing earnings expectations a little with its second quarter 2008 numbers, Google has been hotly rumored to be in pursuit of Digg. A buzz-worthy acquisition of a property mentioned many times in connection with the search advertising company may excite the Google fan base that holds shares of GOOG for a few minutes.
Until someone confirms the TechCrunch speculation, the deal remains firmly fixed in the realm of possibility rather than likelihood.
But there's a more significant question about Google and Digg: why buy it? At Hitwise, analyst Heather Hopkins looked at Digg's traffic, compared it to existing Google properties, and found it lacking.
Digg would rank #13 among Google's top 20 properties behind Picasa.
In June, Digg ranked #35 among News and Media websites compared to Google News' #5 ranking (Yahoo! News ranked #1). Google News received 6 times more traffic than Digg last month, at 2.08% of US Internet visits to News and Media websites compared with 0.33% to Digg.com. Digg received 43% of its traffic from Google.com last month. The #3 downstream website after Digg was YouTube.
In June, Yahoo! Buzz overtook Digg in share of US Internet visits.
Once upon a time, when Digg came into being and simply dismantled Slashdot as the go-to source for breaking tech news, a Google pairing could have been a beautiful thing. A hot search tech startup with a sizzling news site to match, Digg may have become Google News, a property that outperforms it easily today.
That $200 million looks like money best used elsewhere.
SEO Step Six of Ten: Social MediaIs Social Media Good or Bad For Business?Yahoo Tries Social Media From a New AngleHow Corrupt is the Digg Home Page?Resources for New Media and Social Media PRRoundup: Digg Spam Policy A Strategic Approach to Social Media MarketingPubCon: Earning Big Bucks With Social Media Traffic Social Media Marketing StrategiesWhat is Social Media Traffic Worth?
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Comments
Digg 200 million?
If Google has 200 million for Digg then I know I'm going to be a billionaire.
I recently ask Digg to delete my acct is got so annoying.
Re:
May be you would become billionair if you learn how to write english.
agree
I think that although DIGG is a poineer in the social medial realm I would much rather see Google buy something that is less developed and build it into a competitor, which Ithink is where they can make more profit.
digg
Everybody uses digg it seems but few really understand its advantages as opposed to its disadvantages.
So 50 people Dugg your article , so what?
its great to get your page cached
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