Not too long ago, Google talked about having indexed one trillion unique URLs, and competing within that pile is a tall order. Vertical search engines deserve a special mention, then, and an SES session called "Getting Vertical Search Right" gave them just that.
(Coverage of the SES San Jose conference will continue through its end. Keep an eye on WebProNews for more notes and videos from the event this week.)
Philip James, the CEO of Snooth, was the first speaker, and he pointed out that no more than three vertical search engines are likely to do well in any particular market. This should keep things manageable for webmasters and SEO specialists.
Paul Forster, the CEO of Indeed, later stepped in with some specific tips. As reported by Thomas McMahon, "Paul shared that if you want exposure in vertical engines you can submit structured feeds to get your listings in the organic results. You can also purchase ads much like Google AdWords. Depending on the site, you may also be able to sponsor areas of the site or get ads in emails."
Standard SEO tactics are important, too, though, as Jonathan Dingman, Digitally Imported's vice president of marketing, reminded the crowd. Links will give you a serious leg up in vertical search.
Good luck at getting ahead in engines other than Google.
What To Look For At SES San JoseSES - TopRank Day 1 Wrap UpSES San Jose 2008 - Where's Money For Search Going?SES: Picturing Better Image SearchSES NYC 2006 Wrap-UpSES San Jose Day Two SummarySES New York: Getting Vertical Search RightOn the way to SES San JoseSES San Jose: Marissa Mayer SpeaksSES 2006: Social Search Overview
     |
RSS
Home
Newsletter
Advertising
Comments
SES
Vertical Location is the real final fronteir to SES. Why Location Engines? Search is a blind spit of garbled results. Location is strategic, common sense keyphrase URL location. Natural language url location. Whoever owns the greatest collection of these niche channels will win the SES game forever. Potentially killing a industry.
Post new comment