Logos evolution
Logo design is one of the most fascinating areas of design. Even though it might look easier to design a logo compared to a web site, the designer has to work on a word, sometimes with a symbol, that will represent a company or a product to thousands of people.
We’re so used to some tech companies logos that sometimes we think they’ve never changed, they were always like that. But the reality is that they changed, and some were completely redesigned, like IBM, Canon, and Nokia.
You’ve seen these tech logos everywhere, but have you ever wondered how they came to be? Did you know that Apple’s original logo was Isaac Newton under an apple tree? Or that Nokia’s original logo was a fish?
This article shows us a bit of the evolution of some very important tech companies, like Apple, Micrososft, IBM, Nokia. Below I show some examples but I definitely recommend you to read the full post from The Evolution of Tech Companies’ Logos.
About author
My name is Fabio Sasso, I'm a graphic/web designer from Porto Alegre, Brazil and I'm the founder of Abduzeedo. I hope we can share lots of information, tips, and ideas through abduzeedo.
Wow! I love it! I never had the idea what their previous logos were :)Thanks
very helpfull!! thanks
The new Xerox logo sucks!!! The old one was just perfect, only the typeface, but this new one with that ball what does that suppose to mean?
i love apple! so clean and juicy!
Gawd I hate the new xerox-logo, it's like... xerox goes web 2.0!!
I love the brand behind apple though, and before I saw this I didn't think of the Newton-connection. What's up with apples and wisdom anyway? first the garden of eden, then newton... probably more I've forgotten (I've left out the poisoned apple in snow-white intentionally ;D)
This is great. Good work. I wish their were more case studies.
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