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Round Table Pizza slays with killer new ads
—Posted by David Gianatasio |
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July 3, 2008 | Permalink |
Comments
complete comcast rip-off. the hawaiian covered in goodness is the only good one too.
Posted by: | Jul 3, 2008 10:27:15 AM
See say.
Posted by: | Jul 3, 2008 11:36:23 AM
Is this is supposed to make me hungry? Cause I lost my appetite.
Posted by: | Jul 3, 2008 12:01:06 PM
Harsh words from the commenters. It's just pizza! And these spots are just simple, lighthearted (and memorable) fun. Love the Les one.
Posted by: ad dude | Jul 3, 2008 12:32:23 PM
Very Comcast-y, but since RT is my favorite pizza chain, I'll let it go.
Posted by: Kate | Jul 3, 2008 12:39:45 PM
No. These are not good.
Not delightfully silly. Not earnestly stupid.
Just bad.
I don't know why Cannes would want to make a "bad" category, but if you think it's a good idea, by all means, pitch it to the jury.
Posted by: dutycalls | Jul 3, 2008 1:51:21 PM
I thought the first one was fun. It is pizza folks. It doesn't need to be slick and classy. And I do believe they are being earnestly stupid.
Posted by: thatguy | Jul 3, 2008 2:27:37 PM
I love Round Table. But these ads really are a total rip of the Comcast stuff.
Good on 'em for selling some funny stuff through, but still, they're a direct rip.
Posted by: Ad Nerd | Jul 3, 2008 3:21:17 PM
pretty much everything is a rip off these days, so who's doing what the best? lord knows comcast didn't invent puns. I like 'em. Nice work RTP!!
Posted by: admad | Jul 3, 2008 5:52:55 PM
And at least RT isn't being railed against time and again for not delivering on what they promise or treating their customers poorly...
http://www.boingboing.net/2008/06/20/leaked-comcast-power.html
Posted by: scott | Jul 3, 2008 7:21:54 PM
Comcast didn't invent puns. I think the Yellow Pages did, thirty years ago. These are really good, fun spots. And the food looks great. I think I'll order a pizza...Wish there was a Round Table near here.
Posted by: | Jul 3, 2008 10:07:35 PM
"These are really good, fun spots.", is this 1982? Since when does shooting on a white sweep make something a good spot. These are wince inducing.
Posted by: Seriously | Jul 4, 2008 7:27:49 AM
Just like the comcast ads, but not that funny. And with a pirate. Wait, no it's a knight.
Posted by: nate | Jul 4, 2008 10:12:46 AM
I'm in one of these commercials so I think they are fab! haha
Posted by: V | Jul 4, 2008 7:41:18 PM
sometimes people forget what ads are for. ad agencies aren't paid to win awards, they're paid to to sell. i'm a guy, and i came away from the jason-mask pizza ad knowing one thing: all i can eat for $7.
bing.
Posted by: droom | Jul 5, 2008 1:20:26 AM
True, they're very, very Comcasty, but as V notes, the issue is whether they work. The silly comcast music is so ingrained between my ears, the lack of it here actually worked to distinguish these. That and the pizza footage. I would have liked to see the knight on the trike communicate faster that he was trying to get up. At first I thought it was some kind of seizure.
Posted by: captain flummox | Jul 5, 2008 8:04:42 AM
What does shooting on a white sweep have to do with whether it's 1982 or if these spots are funny? The first spot has a guy in a pizza suit wearing a hockey mask and cowboy boots chasing a man in a suit of armor. How else would you like it executed? Would you like it cinematically shot with some random computer graphics popping up? Maybe go all Korean/Japanese horror style with some pasty-looking assholes vomiting black shit? Or maybe you'd like to rip off the opening sequence to Juno? That's seems hot right now. Would that make you feel more 2008? Ooo, I know. Let's make it look like Facebook. You could show a picture of the Killer Pizza on a Facebook page, and it says "I'm trying to kill a knight with a salad bar. Updated 1m ago." But you're right the white sweep thing is dead. I will tell Apple computers to stop their highly successful campaign right now. But with all seriousness, my guess is they don't have a whole lot of budget and are trying to squeeze the most fun out of the meager funds they have.
Posted by: thatguy | Jul 5, 2008 10:19:53 AM
Comcast ripoff? Great point. They DID invent the use of puns in advertising, after all. It looks like Round Table had about $10 to make a series of spots. I'd say they did a great job. Stupid funny. But funny nonetheless.
Posted by: adgeek | Jul 6, 2008 1:10:41 PM
I'm the copywriter on these spots and I'm really effing annoyed that any of you jaded ad people are accusing me of "ripping off" a Comcast campaign.
My method was my own. I downloaded the Comcast spots, transcribed them, and did a simple "FIND: 'cable' REPLACE WITH: 'pizza'"
If any of you fucks want to call that "ripping off" or "stealing" well then, agree to disagree.
Also, I used the Yellow Pages scripts too.
Posted by: seattlebeefcake | Jul 6, 2008 8:47:43 PM
"And the Gold Lion for worst ad in a food category goes to... Round Table."
Come to think of it, they Cannes should create a category.
Posted by: adjunkie | Jul 7, 2008 12:02:18 PM
A lot of these comments imply the punny Comcast work is good. So for the record, it isn't.
Posted by: | Jul 7, 2008 7:44:39 PM
