According to USA Today and VeloNews, the Amgen Tour of California will join forces with the organizers of the Tour de France.
According to a draft press release obtained by USA TODAY, the agreement begins with the upcoming 2008 Tour de France and 2009 Amgen Tour of California and calls for “the organizations to develop and initiate comprehensive cross promotional platforms for the world’s most prestigious cycling event and America’s most successful cycling race as well as provide assistance with media and sponsorship sales for the races in their respective regions.
This comes on the heels of news that ASO (the organizers of the Tour de France) was set to purchase 49 percent of the Vuelta.
The deal with the Tour of California looks to be mainly a TV distribution deal as the Tour de France has experience producing broadcasts for many countries and the Tour of California would like to grow their world wide audience.
As long as the deal is about TV distribution it is probably a good thing, but I don’t know if it is such a good idea to be taking public relations tips from the Tour de France. The Tour has been getting a lot of headlines, but it isn’t alway the good kind.
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