The future of newspapers. Is print heading for obsolescence?

The age of podcasts, war-zone bloggers, and countless other online information sources presents newspapers with arguably their biggest challenge ever. But how to react? Is print heading for obsolescence? Or can it re-invent itself and reach out to a generation brought up looking at screens? Leading media figures tell Ian Burrell where we're going from here.

I think you'll end up with some premium-branded newspapers, a bit like The Sunday Times has done with its £2 price, which will be far more niche-orientated. The ones that have got a clear definition as to what their market is are the ones that will survive. Love it or like it the Daily Mail has a very strong market, it has a right-wing bias and it really targets that quite heavily. It's getting that niche and really working it. That's where Metro has been successful, it's a young, urban, travelling audience and it's fulfilling a need for that audience at that place and time.

Lots of answers from lots of media people. Worth reading.

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