Buying a franchise is also popular because most franchisors offer some degree of ongoing marketing and operational support. For example, as a franchisee, your business may benefit from the franchisor's marketing campaigns, or have lower inventory costs because of the franchisor's suppliers.
On the other hand, the degree of ongoing control that some franchisors exert may be excruciating.
Anyone considering buying a franchise needs to carefully investigate all aspects of the franchisor - franchisee relationship, as well as the track record of the particular franchise.




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