Thursday, 03 July 2008 Last.fm streams Radiohead 'In Rainbows' album

Last.fm has reached a deal with Radiohead to stream the 'In Rainbows' album for free online

Jonny Evans

In another digital music move, Radiohead and Last.fm are streaming the recent In Rainbows album for free, ad-supported on-demand listening.

The album is available for streaming playback now on Last.fm, and it is the first time the band have approved such a license.

Radiohead's seventh album, was first made available as a download, which fans could purchase at a price they decided, in October 2007. Last.fm, which is able to track the listening habits of its 21 million-strong community of music fans, revealed that the album was listened to over 22,000 times in the first 12 hours it was available, or once every two seconds.

Bryce Edge, Radiohead's co-Manager, said: "We felt this was a fantastic means of offering a new way for people to discover In Rainbows. It's perfect timing for the band's current world tour."

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