Pay Per Click: Maximize Ad Revenue From Your Blog With PubMatic

PubMatic allows you to rise up to 90% your blog revenues. The main goal for online publishers - revenueing from their own blog by affiliations and pay-per-click programs - has always been the one of selecting the best program to affiliate to in order to guarantee the highest CPC value (cost-per-click).

PubMatic idea

PubMatic solves you your problem: it allows you to use at the same time the following affiliation programs:

• AdSense
• YPN
• ValueClick
  
• Komli
  
• Blue Lithium

Raising all revenues: that’s PubMatic system

Once subscribed to this service, you insert your account for any listed affiliation program. Then, PubMatic code will be used instead of the pay-per-click ones.

The system works this way:

1. All visitors open your blog page containing PubMatic tag;
2. PubMatic tests which one among all affiliation programs guarantees a higher revenue in that particular context;
   
3. Once verified which circuit allows us highest revenues (more CPC), you will be shown its ads.

A part from this, the control panel joins either statistics and revenues, that will be still controlled by each circuit (in other words revenues will still come from AdSense). This service, in beta version, is now completely free.

For a more detailed description as for subscription, implementation and control, you should read Micheal Pick article.

PubMatic: risks and advantages

Strictly speaking, most publishers have a huge interest in increasing their blog revenues, increasing AdSense revenues that during years revealed to be the most well performing and steady one. Still have to understand whether PubMatic can be useful for this goal or instead it just does an idle comparison among ads profits deriving from different affiliation programs (as it really seems to be).

On the contrary, it could be a very good tool to start considering new independence strategies from AdSense so to avoid any unpleasant situations as many people had in the past (as for instance Master New Media case, or the bad experience I personally ran in the period November 2006 - January 2007).

So, I tried some sort of Web feedback. Cris Adams says on Webware.com to be very disappointed from the very low assistance level he received and from the impressions and clicks misalignment of PubMatic compared with AdSense report.

ItaliaSW.com is even more categorical: “Is it suggested for Google Adsense? NO, here you have all the reasons”, and a list of problems follows:

• Lost impressions for too much engaged servers
  
• Wordpress troubles
  
• Impossible to delete one’s own account

Use it or not?

The choice is a personal one, even if I think it is quite unsafe to give one’s own good working affiliation account to such an unstable service.

A part from this, the possibility of doing an on-the-fly comparison for ads performances of different pay-per-click affiliations (and in different contexts) has a serious importance particularly for online marketing and advertising.