Publishers Satisfaction with Ad networks

As Agencyfaqs reportedOnline Advertising network Tyroo recently conducted a survey to figure out the preference and usage of online ad networks by small publishers, which primarily consists of blogs, review sites and regional language websites.

Education, entertainment, automobiles, travel, business, cricket and finance were selected categories with around 400 small publishers. Sites were selected based on the quality of content, frequency with which they update content, and the traffic they receive on the site.

Around 50 per cent small publishers felt that online ad networks provided the most relevant ads, 45 per cent said that they get a variety of ads, while 40 per cent said ad networks provide safe payment options. The study also brings out some of the key issues faced by small publishers with their ad networks. The issues include lack in variety of advertisers, repetition of similar ads, irrelevancy of ads, payments through cheques, similar revenue for banner and text ads, delay in payments due to manual processes, and improper sharing of revenue.


(Source: Afaqs)