Panasonic has renewed its support of the World Heritage photographic project, Our Place. The Our Place project is committed to presenting to a wide global audience, the wonder and significance of our planet’s most important cultural and natural locations. “Panasonic is proud to continue its support to help promote and protect the important UNESCO World Heritage sites. Through the Our Place project, we would like to change peoples’ minds, both about the value of World Heritage, and about Panasonic’s strong commitment to photographic culture. Our vision for Lumix is to create a new photo culture in the digital era,” said Mr. Tokikazu Matsumoto, Managing Director of the DSC Business Unit at Panasonic AVC Networks Company.

Panasonic Press Release

Panasonic continues to support the largest ever World Heritage photographic project by UNESCO, “OUR PLACE”.

Panasonic is pleased to announce it’s continual support of the UNESCO partnered World Heritage photographic project, OUR PLACE – The World’s Heritage, by renewing a 3-year sponsorship contract starting from April 1, 2008.

As part of the support of OURPLACE, Panasonic has invited 15 professional photographers from OUR PLACE to participate on a 6-day shooting tour at Japan’s ancient capital, Kyoto between the 24th and the 29th of March. Participants were each given LUMIX camera equipment for the duration of the tour.

OUR PLACE is a project initiated by New Zealand professional photographer Mr. Geoff Steven, in close association with the UNESCO World Heritage Centre. The OUR PLACE project is committed to presenting to a wide global audience, the wonder and significance of our planet’s most important Cultural and Natural locations, by building an exclusive photo archive of the World Heritage sites. OUR PLACE’s team of international photographers, including world-renown landscape photographer Mr. David Muench, have already visited World Heritage sites at more than 180 locations in 60 different countries. OUR PLACE is also the home of photo gallery displays, web publications, as well as print publications of its photo collection.

Panasonic has been a strong supporter for the OUR PLACE project since April 2006, providing Lumix camera equipment for photo shooting, and using the OUR PLACE photo collection in Lumix promotion on a global scale.

“Panasonic is proud to continue its support to help promote and protect the important UNESCO World Heritage sites. Through the OUR PLACE project, we would like to change peoples’ minds, both about the value of World Heritage, and about Panasonic’s strong commitment to photographic culture. Our vision for Lumix is to create a new photo culture in the digital era,” said Mr. Tokikazu Matsumoto, Managing Director of the DSC Business Unit at Panasonic AVC Networks Company.

“As a company that believes in its responsibilities as a Global Citizen, Panasonic’s strong support for the OUR PLACE Project is a model example for all international commercial organizations,” said Mr. Geoff Steven, Director of OUR PLACE World Heritage.

The OUR PLACE photo gallery will be on display in the corporate showrooms at Panasonic Centers in Osaka between April 24 and May 20 and in Tokyo between June 10 and July.

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