The Olympus mju 850 SW digital camera is now available in two new colours, Crystal Blue and Lemon Yellow, and as part of a Summer Kit, complete with flip flops, an air bed and a sun screen. The shockproof, waterproof and freezeproof mju 850 SW offers 8 megapixels, a 2.5 inch LCD and 3x optical zoom lens. The Olympus mju 850 SW Summer Kit is available now in a limited European supply for £229.99.

Olympus UK Press Release

Beauty, brawn and summer fun

The Olympus µ 850 SW featuring more colours and a Summer Kit

London, 28 May 2008 – Summer’s practically here and Olympus is celebrating. That’s why the shockproof, waterproof and freezeproof µ 850 SW is back in two new exciting colours: Crystal Blue and Lemon Yellow. What’s more, Starry Silver now comes as part of a Summer Kit, complete with flip flops, an air bed and a sun screen for that perfect day at the beach or by the pool! The ultra-tough µ 850 SW in two new colours and the Summer Kit are available immediately at selected retailers – but hurry: there’s a limited European supply.

Get ready for fun in the sun! Featuring an attractive metal body in a choice of Crystal Blue, Lemon Yellow, Starry Silver, Midnight Black and Metal Pink, the Olympus µ 850 SW is the tough µ model for everyone (Summer Kit only available in Starry Silver). Shockproof to 1.5m, waterproof to 3m and freezeproof to -10°C, this powerful camera boasts 8.0 Megapixels for detailed shots. A 2.5”/6.4cm HyperCrystal LCD makes for comfortable framing and reviewing, while a 3x optical zoom (equiv. to 38-114mm) affords additional framing flexibility. And for fantastically precise macro shots, an integrated LED Macro Illuminator is there to shed plenty of light on the subject.

With advanced features such as Face Detection, Shadow Adjustment and BrightCapture Technology, the µ 850 SW delivers perfectly exposed and focused shots, plus better results in low light. Digital Image Stabilisation is additionally available to protect against blur caused by handshake or fast-moving subjects. And an incredible 38 languages on board allow users across Europe to navigate the camera’s intuitive menus in their native tongue. For added fun up to 40m below the water’s surface, the PT-041 underwater case is available for the µ 850 SW as optional extra.

The Olympus µ 850 SW Summer Kit includes:
·      µ 850 SW camera in Starry Silver
·      Flip flops
·      Air bed
·      Sun screen

The Summer Kit will retail at approximately £229.99

The Olympus µ 850 SW – main features:
Exciting shots in and by the water as waterproof to 3m*
Take it anywhere, anytime as shockproof up to 1.5m**
6.4cm/2.5” HyperCrystal LCD with a bright display even in direct sunlight
8.0 Megapixels to make poster-size prints
3x optical zoom (38-114mm***) for stunning portraits
Sleek metal body in 5 colours: Crystal Blue, Lemon Yellow, Starry Silver, Midnight Black or Metal Pink
Underwater shooting up to a water pressure equivalent of 40m possible in combination with optional underwater case PT-041
Face Detection Technology for perfectly focused and exposed faces plus correct exposure of other image areas
Digital Image Stabilisation for less blur
Better low light shooting thanks to BrightCapture Technology
Best companion also in winter as freezeproof
24 scene modes for the best results in different situations
Liven up your memories with movie recording with sound (up to VGA resolution at 30fps)
TruePic III image processor for faster image handling and higher image quality

* According to IEC standard publication 529 IPX8
** Equivalent to MIL Standard (Olympus test conditions)
*** Equivalent to a 35mm camera

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