April 25, 2008

Empire State Building To Be Lit In Honor Of Mariah Carey?

by Dan Gould

Empire State Building Specially Lit For Mariah Carey

The archetypal symbol of New York City is being rented out as a promotional device for Mariah’s newest album.

The Empire State Building will be lit in pink, lavender and white all weekend to celebrate the album color motif of Mariah’s new album E=MC2, which enters at #1 on the Billboard chart this week with the biggest first week Soundscan total of her career, 463,000 units.

I can think of at least a thousand other people more deserving of this. Oh wait, E=MC2? Maybe that’s a nod to Einstein…

The ultimate in urban spam or a great marketing stunt? Leave a comment

[via - Trendhunter]

Article categories: Advertising & Branding, Entertainment, Music

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