Mark Ramsey is a media industry thought leader and president of Mercury Media Research.
Radio's future can be even better than its past. Making Waves, the new book by Mark Ramsey, can help any broadcaster navigate a world of endless competition. An action plan for the future plus expert advice from Seth Godin, Douglas Rushkoff, Joe Jaffe, and many more. Read the Introduction, the foreword by Peter Smyth, or buy it now on Amazon.
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Although this advice is aimed at presenters, it applies to any talent behind any mic on any radio station.
From the great blog Presentation Zen.
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