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Scott Willoughby

Whiteboard Friday - Implementing Keyword Research

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Often times people understand the process of Keyword Research, but don't quite know what to do with that beautiful, targeted, nicely-ordered list of lucrative keywords once they have it.

This week Rand goes through the process of what you should consider to actually put your keyword research and targeting into action. We'll look at things like how to order work by site hierarchy and keyword demand, assign tasks to different key members of your team, and evaluate the timeframe you'll need to see results in the rankings.


SEOmoz Whiteboard Friday - Implementing Keyword Research from Scott Willoughby on Vimeo.



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