“To try to be cool is to not be cool.” — Andrew Keller
Certainly, you’ve all seen it by now: Fast Company’s article about Alex Bogusky. (insert eye roll here.) Fast Company makes several comparisons between Alex and Jesus; the article also touts profundities from the agency’s top creatives, like this one: ‘”To try to be cool is to not be cool,” Keller pronounces. “To chase cool, you’re chasing something that already exists, which means you’re always going to be on the wrong side of it, you’ll always be following.” (I think I just threw up a little in my mouth.) Overly-cool, overly-hyped, overly-popular: wake me when it’s over.
written by tattoobuffy Jun 2, 2008
