Techcrunch Expanding to TechcrunchIT

Arrington announced today the launch of TechcrunchIT – The enterprise infrastructure version of Techcrunch. Not a big surprise – after all, Techcrunch has become the world's most important tech publication, so why not expand into adjacent areas. But this specific announcement goes beyond the regular expansion. After proving that an online blog can be much more popular than any magazine and after beating to death publications like Business 1.0 2.0 and Red Herring, Techcrunch is now going after folks like the CIO magazine.

There are other reasons why TechcrunchIT makes sense (at least to me). I am seeing more and more infrastructure opportunities in the Web space. Scaling consumer companies is a big challenge, and many entrepreneurs are gaining knowledge and experience on how to help this scaling process. In addition to that, the enterprise and consumer web worlds are definitely converging. I assume TechcrunchIT is a close relative to of Software-As-a-service and Enterprise 2.0.