Support Hunger: Do nothing
Thought you might enjoy this video about what you can do (or not do) about hunger in America today.
As we said yesterday, it's tough to motivate compassion with humor; humor is by nature a less compassionate state of mind. But maybe humor can get the word out?
(Disclosure: America's Second Harvest is a client of Merkle, and I was involved in the production of this video.)
Technorati Tags: fundraising, YouTube
okay, good video, but shouldn't there be a call to action, in addition to the "call to inaction"?
Posted by: Dan Vander Plaats | 02 July 2008 at 06:33
Hi Jeff,
Having read your posts about stupid nonprofit ads, I'm hesitant to point you to our site: http://www.wondercafe.ca/ and ask you to click on the link to the Ad Campaign, but nothing ventured, nothing gained! I wasn't a part of the campaign, but I was impressed by it and the way it achieved national media attention. The goal in this case was to raise awareness and get people to come to the web site, rather than to raise money.
Bill
Posted by: Bill Kennedy | 02 July 2008 at 06:33
I'm not impressed. I don't think this is funny and it's a little confusing.
I worked for my local Food Bank for 5 years as Director of Development and we had some really wonderful videos produced by the Ad Council and distributed through America's Second Harvest to us. The message was powerful and clear, and we used the videos often to tell our story with great success.
My opinion, but I don't think you're going to get that kind of result with this video.
Posted by: Sandy Rees | 02 July 2008 at 07:07
I'm confused. Are you holding this up as a good example of a non-profit ad or a bad one?
Posted by: Esther Bruning | 02 July 2008 at 23:21