Ardmore Single Malt Whisky now available in the United States.

Posted on March 6, 2008
Filed Under Highlands, Whisky Advertising, WhiskyBuzz |

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Beam Global Spirits & Wine, Inc. has announced the U.S. launch of Ardmore™ Traditional Cask, the first ever widely available single malt whisky from the Ardmore distillery.

Ardmore claims this is the only Highland malt whisky to be 100% peated since its inception in 1898, Ardmore Traditional Cask offers Highland malt flavor with a twist, and will be available on shelves nationwide beginning in March 2008. This new expression was crafted in direct response to 15 years of consumer demand for a quality single malt from the Ardmore distillery.

Only 3,000 cases of Ardmore will be initially introduced into the U.S. The single malt is available in 750ml bottles and will retail for a suggested price of $45 - $50(varies by market).

The U.S. launch of Ardmore will be supported by select tasting events led by Ardmore brand ambassador Simon Brooking. A number of on- and off-premise point of sale items will be available including postcards, banners, shelf-talkers, and branded apparel. Advertising will run in key spirits trade publications including Whisky Magazine and Malt Advocate.

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Comments

2 Responses to “Ardmore Single Malt Whisky now available in the United States.”

  1. roo on March 7th, 2008 8:05 pm

    Demand for Malt Whisky certainly does seem to be rising around the world so this should be agood move by Ardmore who do produce quite a good Speyside. Though it will be interesting to find out how well such a peated malt will fair with american tastebuds!

  2. The Man in the Grotto on March 8th, 2008 8:30 am

    Agree. It seems everyone is jumping on the “Peat Train”

    Personallly I think Spey should continue refining their Spey heritage. Must say the Nadurra from Glenmorangie is a great example of a “mass product” with a great new finish.

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