October 9th, 2008
Churchill Club podcast: Irrational decisions and the rational people who make them
Renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, say that anyone–under the right set of circumstances–is capable of irrational action. But irrational behavior is not random.
In conversation with Guy Kawasaki–one of the Club’s most popular moderators–the authors of, Sway: The Irresistible Pull of Irrational Behavior will reveal proven strategies to counteract the forces that lead to bad decisions, including our tendency to go to great lengths to avoid perceived losses, our inability to reevaluate our initial diagnosis of a person or situation, and our tendency to take on characteristics that have been arbitrarily assigned to us.
Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic. See his full profile and disclosure of his industry affiliations.
