March 13th, 2008
Google releases Ad Manager after DoubleClick approval
After winning approval for the DoubleClick acquisition from regulators, Google wasted no time introducing a new free service called “Ad Manager” that gives companies a powerful way to manage their ad inventory.
Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory. It offers an intuitive and simple user experience with Google speed and a tagging process so publishers can spend more time working with their advertisers and less time on their ad management solution. And by providing detailed inventory forecasts and tracking at a very granular level, Ad Manager helps publishers maximize their inventory sell-through rates.
This is different from simply putting AdSense on a website — it lets companies with a real ad sales team sell and maintain their own ad inventory on their website. Google says they look forward to integrating DART (the platform behind DoubleClick) into this new service.
We’re excited to add DART for Publishers to our suite of products, and we’re committed to the continued development and enhancement of DoubleClick’s offerings.
The service is still only available as an invitation-only beta — though if you are interested, you can sign up for an invitation here.
Garett Rogers is employed as a programmer for iQmetrix, which specializes in retail management software for the wireless industry. See his full profile and disclosure of his industry affiliations.
