April 13th, 2008
Google set to make Google TV Ads public
Google has been testing out TV ads for a while now, and is about to open it up to the general public sometime within the next few weeks. The service lets advertisers put spots on popular television networks like A&E, Bravo, CNBC, CNN, Discovery, ESPN, Fox News and MTV. Though these types of ads aren’t geared toward the average company with moderate budgets, it could become a valuable tool for larger companies looking to deploy and monitor their television ad campaigns.
It’s unclear how businesses are going to react to this new service, since it’s targeted at companies with very large budgets, but the actual date for it’s release is still up in the air as Google is working on scalability issues.
To make this type of advertising more affordable for the average person, I would like to one day see Google create set-top boxes that are connected to a user’s Google account. Google could then sell targeted television spots rather than blanket ones — potentially making the cost of placing ads much easier to swallow for businesses with smaller budgets. Of course, implementing a system like this would require full cooperation from many television networks — something I can’t see happening right away.
Garett Rogers is employed as a programmer for iQmetrix, which specializes in retail management software for the wireless industry. See his full profile and disclosure of his industry affiliations.
