April 28th, 2008
Google Product Search gets a bit smarter
Google Product Search — the latest name for the Google service that was originally called “Froogle” — recently received another update that makes the service a lot more useful.
Instead of simply indexing individual product listings from online stores, Google has now started grouping similar products together. When you search, Google tries to show group results rather than individual products.
Before this latest update, when you clicked on a title of a result, you would be shipped off directly to a website where you could purchase that product. Now, when possible, you are taken to a screen where you can compare prices for that exact product, read user reviews, and see product specifications — all without leaving Google.
This is what the service should have been originally. With these new changes, I have a feeling I will use this service more frequently.
Garett Rogers is employed as a programmer for iQmetrix, which specializes in retail management software for the wireless industry. See his full profile and disclosure of his industry affiliations.
