June 29th, 2008
“Family Guy” creator and Google team up
It’s unknown what kind of money was involved in the deal, but Google has teamed up with the creator of Family Guy to create two minute episodes of a new cartoon called “Seth MacFarlane’s Cavalcade of Cartoon Comedy”. MacFarlane will take a percentage of the profit made by advertising that accompanies the 50 two minute episodes that he plans to distribute only on the internet. The cartoon is to be distributed on the AdSense network, though I’m not completely sure how successful this will end up being.
I am guessing that Google will eventually provide a library of content that people can host on their websites — “Cavalcade” is just the beginning. The viewers, if they click on embedded advertisements in the video, will help the website owner, and content creators, generate revenue. I guess if the content is entertaining enough, people will watch — but for the same reason Google is having trouble monetizing YouTube, I fear this won’t be a huge success either.
According to the New York Times, this deal between Google and MacFarlane is one of the largest ever for AdSense.
MacFarlane is also reportedly working with advertisers to create original advertising to run with the Cavalcade content, although neither Google nor MacFarlane would reveal any of the advertisers, saying only that the deals were among AdSense’s largest ever. — CNet
What do you think of the new deal? I for one can’t wait to see what MacFarlane has come up with — if it’s anything as good as Family Guy, we’re in for a treat!
Garett Rogers is employed as a programmer for iQmetrix, which specializes in retail management software for the wireless industry. See his full profile and disclosure of his industry affiliations.
