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March 5th, 2008

Microsoft launches its alternative to Amazon’s SimpleDB

Posted by Mary Jo Foley @ 6:01 pm

Categories: Database, SQL Server, Corporate strategy, Channel, Systems integrators, Network service providers, Mix '08

Tags: Microsoft SQL Server, SQL, Amazon.com Inc., Microsoft Corp., SQL Server Data Services, Programming Languages, Databases, Software Development, Software/Web Development, Enterprise Software

Microsoft has begun signing up testers for SQL Server Data Services (SSDS), codenamed “Sitka,” a forthcoming service that will allow customers and developers to host their data in a Microsoft-hosted database.

Microsoft officials were reticent to compare SQL Server Data Services to offerings from any competitors. But Gartner Vice President David Smith said the new Microsoft service was comparable to a service like Amazon’s SimpleDB.

SimpleDB, which Amazon released into public beta in December 2007, is a complement and adjunct to the company’s Elastic Computing Cloud (EC2) and Simple Data Storage Service (S3). It allows customers to store, modify and query data hosted in the cloud.

According to Microsoft’s frequently-asked-questions document on its Web site, users can host an unlimited amount of data via SSDS.

Microsoft is expecting small-to-mid-size businesses; developers and service providers hosting data-intensive and “mashup on-demand applications”; and enterprise customers building edge applications interested in collaborating on large or shared data sets to be the primary customers for the service. Among the target applications Microsoft foresees as being prime targets for this kind of storage service: archival data, reference data, and business applications like HR services, healthcare records-management and social-networking apps, among others.

Microsoft announced on March 5 that it has started signing up testers for SSDS and that the external beta will begin in a couple of weeks. The company has been testing SSDS internally for the past few months, said David Campbell, a Technical Fellow in Microsoft’s Data Storage Platform Division.

Campbell, with whom I chatted at Microsoft’s Mix ‘08 conference this week, denied that SSDS is anything like Amazon’s hosted services. When I asked him what rival service was most like SSDS, he didn’t offer an answer.

Campbell, instead, volunteered all of the products that SSDS is not like. SSDS is not a hosted version of SQL Server. It is not “SQL Online,” a Microsoft-hosted version of SQL Server, in the vein of SharePoint Online, Exchange Online and Office Communication Server Online.

“We are taking SQL Server apart and running it on hardware we see in datacenters,” Campbell said — typically blade servers with SATA drives.

He noted that Microsoft also is going to be available locally, too — a plan which confused me. Why would customers want to run on-premise SSDS if they can run on-premise SQL Server? Campbell said an on-premise SSDS will allow users to better synchronize between the enterprise and the cloud, especially when handling reporting, analytics and business-intelligence tasks.

Would you be interested in having Microsoft store your data in a SQL Server database in the cloud?

Mary Jo has covered the tech industry for more than 20 years. Don't miss a single post. Subscribe via Email or RSS. Got a tip? Send Mary Jo your rants, rumors, tips and tattles. For disclosure on Mary Jo's industry affiliations, click here.
  • Talkback
  • Most Recent of 9 Talkback(s)
How much will it cost?
If it was free I think a lot of people who don't want to pay for a SQL Server license would find this very attractive

- John Musbach... (Read the rest)
Posted by: John Musbach Posted on: 03/09/08 You are currently: Logged In | Log out
Map Reduce, massive paralllel? Filip Verhaeghe   | 03/06/08
Map Reduce, Massive Parallel Roger_Jennings   | 03/06/08
RE: Microsoft launches its alternative to Amazon's SimpleDB takeos   | 03/06/08
Are u serious? techboy_z   | 03/06/08
One word: Insane wolf_z   | 03/06/08
RE: Microsoft launches its alternative to Amazon's SimpleDB mike-attwood@...   | 03/06/08
RE: Microsoft launches its alternative to Amazon's SimpleDB zdnet@...   | 03/07/08
RE: Microsoft launches its alternative to Amazon's SimpleDB larahs   | 03/07/08
How much will it cost? John Musbach   | 03/09/08

What do you think?

13 Trackbacks

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http://blogs.zdnet.com/microsoft/wp-trackback.php?p=1245

  • SQL Server Data Services Announcement (Competitor to Amazon SimpleDB)
    Mary Jo Foley reports that MS is signing up testers for a hosted SQL Server solution called SQL Server Data Services that is similar to the idea of Amazon Simpledb. Jump to their FAQ for more info. One interesting note is that it offers ...

    Trackback by It Depends — March 6, 2008 @ 1:07 pm

  • Microsoft launches its alternative to Amazon's SimpleDB | All ...
    My question earlier this week regarding Microsoft's answer to Amazon's SimpleDB and Google's BigTable appears to have been answered. Microsoft has begun signing up testers for SQL Server Data Services (SSDS), a forthcoming service that ...

    Trackback by Cannell.org/blog - — March 6, 2008 @ 1:55 pm

  • What SQL Server Data Services Means for Bible Software
    Yesterday Microsoft announced a beta of SQL Server Data Services (SSDS), a cloud database. The features of SSDS provide a possible way to solve data portability and synchronization problems in Bible software. ...

    Trackback by ESV Bible Blog — March 6, 2008 @ 3:31 pm

  • Microsoft launches its alternative to Amazon’s SimpleDB
    Microsoft launches its alternative to Amazon’s SimpleDB. Microsoft has begun signing up testers for SQL Server Data Services (SSDS), a forthcoming service that will allow customers and developers to host their data in a Microsoft-hosted ...

    Trackback by John M Willis ESM Blog — March 6, 2008 @ 5:34 pm

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    Trackback by tecosystems — March 7, 2008 @ 5:18 am

  • The Long Term Store cast : It is simple, but it is not SimpleDB
    It is simple, but it is not SimpleDB. There are press articles and some blog posts here and here that is comparing SQL Server Data Services to Amazon SimpleDB or S3. If we look at the data model and query capabilities of SSDS as ...

    Trackback by Silverlight 2.0 — March 8, 2008 @ 4:41 am

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    top 10 stories in the last 36 hours Is Steve Jobs lying about Flash not working on iPhone? Plaxo is better than new Google Calendar sync Analysis: iPhone SDK release offers big potential for users, developers Microsoft launches its alternative to Amazon’s SimpleDB The Energy Challenge: Turning Glare Into Watts Jobs says Flash isn’t good enough for iPhone. Why announce that now? From the Pipeline - 3.5.08 Device Mesh And Location Brokering Busy week: Calendar sync and Contacts API

    Trackback by Anonymous — March 18, 2008 @ 3:09 am

  • The Beast of Redmond is Roaring (& Thinking) Again
    won’t let Amazon AWS be the de facto choice for start-up hosting Maybe Sergey Brin was right to be unnerved. Tactically, this PR blitz looks like a stick to wave at Yahoo management and shareholders. I would be a tad unnerved to be negotiating with this guy

    Trackback by Anonymous — March 18, 2008 @ 3:09 am

  • Entities, Containers, and Authorities
    Mary Jo Foley Gets It Right: SSDS Competes with Amazon's SimpleDB (Not S3) Mary Jo can't get "Microsoft officials" to admit that SQL Server Data Services (SSDS) has any competitors, but her Microsoft launches its alternative to Amazon’s SimpleDB article of March 5, 2008 correctly identifies Simple DB not Simple Storage Services (S3) as the current data service that most closely resembles SSDS. The article contains brief extracts of her interview at MIX08 with David Campbell, a Technical

    Trackback by Anonymous — March 19, 2008 @ 3:09 am

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    Trackback by Anonymous — March 20, 2008 @ 3:14 am

  • It's good news, bad news: Microsoft gets its Internet act together
    From a variety of sources, I'm hearing the same thing that Robert Scoble is, and that is that Microsoft under Ray Ozzie is making major strides in

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  • Richard MacManus: The Beast of Redmond is Roaring (& Thinking) Again
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