<?xml version="1.0" encoding="UTF-8"?><feed xmlns="http://www.w3.org/2005/Atom"><title><![CDATA[Apple Newsroom]]></title><id><![CDATA[https://www.apple.com/newsroom/]]></id><link href="https://www.apple.com/newsroom/rss-feed.rss" rel="self"/><updated><![CDATA[2026-05-12T14:00:18.433Z]]></updated><entry><updated><![CDATA[2026-05-12T14:00:18.433Z]]></updated><category term="UPDATE"/><title><![CDATA[Wackadoo! Join Bluey for the ultimate playdate on Apple Arcade starting May 21
]]></title><link href="https://www.apple.com/newsroom/2026/05/wackadoo-join-bluey-for-the-ultimate-playdate-on-apple-arcade-starting-may-21/"/><id><![CDATA[https://www.apple.com/newsroom/2026/05/wackadoo-join-bluey-for-the-ultimate-playdate-on-apple-arcade-starting-may-21/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple Arcade adds an exclusive Bluey playdate across five hit games, in addition to adding four new titles.]]></content><link href="https://www.apple.com/newsroom/images/2026/05/wackadoo-join-bluey-for-the-ultimate-playdate-on-apple-arcade-starting-may-21/tile/Apple-Arcade-Bluey-trailer_lp.jpg.og.jpg" rel="enclosure" title="Wackadoo! Join Bluey for the ultimate playdate on Apple Arcade starting May 21" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-05-11T17:10:35.204Z]]></updated><category term="UPDATE"/><title><![CDATA[End-to-end encrypted RCS messaging begins rolling out today in beta
]]></title><link href="https://www.apple.com/newsroom/2026/05/end-to-end-encrypted-rcs-messaging-begins-rolling-out-today-in-beta/"/><id><![CDATA[https://www.apple.com/newsroom/2026/05/end-to-end-encrypted-rcs-messaging-begins-rolling-out-today-in-beta/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple and Google collaborate with the GSMA to roll out end-to-end encrypted RCS messaging in beta, enhancing cross-platform communication security.]]></content><link href="https://www.apple.com/newsroom/images/2026/05/end-to-end-encrypted-rcs-messaging-begins-rolling-out-today-in-beta/tile/Apple-RCS-messaging-beta.jpg.og.jpg" rel="enclosure" title="End-to-end encrypted RCS messaging begins rolling out today in beta" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-05-07T17:00:28.779Z]]></updated><category term="UPDATE"/><title><![CDATA[How filmmakers are redefining the art form with MAMI Select: Filmed on iPhone
]]></title><link href="https://www.apple.com/newsroom/2026/05/how-filmmakers-are-redefining-the-art-form-with-mami-select-filmed-on-iphone/"/><id><![CDATA[https://www.apple.com/newsroom/2026/05/how-filmmakers-are-redefining-the-art-form-with-mami-select-filmed-on-iphone/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Emerging filmmakers in the MAMI Select: Filmed on iPhone program use iPhone 17 Pro Max to redefine cinematic language and storytelling.]]></content><link href="https://www.apple.com/newsroom/images/2026/05/how-filmmakers-are-redefining-the-art-form-with-mami-select-filmed-on-iphone/tile/Apple-MAMI-Select-Filmed-on-iPhone-Anuj-Ujawane-and-Dhritisree-Sarkar_lp.jpg.og.jpg" rel="enclosure" title="How filmmakers are redefining the art form with MAMI Select: Filmed on iPhone" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-05-07T13:59:24.632Z]]></updated><category term="UPDATE"/><title><![CDATA[AI meets accessibility in this year’s Swift Student Challenge
]]></title><link href="https://www.apple.com/newsroom/2026/05/ai-meets-accessibility-in-this-years-swift-student-challenge/"/><id><![CDATA[https://www.apple.com/newsroom/2026/05/ai-meets-accessibility-in-this-years-swift-student-challenge/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Meet four Swift Student Challenge winners who are creating innovative apps that leverage AI and focus on accessibility.]]></content><link href="https://www.apple.com/newsroom/images/2026/05/ai-meets-accessibility-in-this-years-swift-student-challenge/tile/Apple-Swift-Student-Challenge-hero-lp.jpg.og.jpg" rel="enclosure" title="AI meets accessibility in this year’s Swift Student Challenge" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-05-05T12:59:35.638Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple Manufacturing Academy accelerates AI use in U.S. supply chains
]]></title><link href="https://www.apple.com/newsroom/2026/05/apple-manufacturing-academy-accelerates-ai-use-in-us-supply-chains/"/><id><![CDATA[https://www.apple.com/newsroom/2026/05/apple-manufacturing-academy-accelerates-ai-use-in-us-supply-chains/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple’s Manufacturing Academy hosted its inaugural Spring Forum, bringing together U.S. manufacturers to accelerate the use of AI in supply chains.]]></content><link href="https://www.apple.com/newsroom/images/2026/05/apple-manufacturing-academy-accelerates-ai-use-in-us-supply-chains/tile/Apple-Manufacturing-Academy-MRI-machine-repair_lp.jpg.og.jpg" rel="enclosure" title="Apple Manufacturing Academy accelerates AI use in U.S. supply chains" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-05-04T12:59:48.563Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple introduces a new Pride Collection
]]></title><link href="https://www.apple.com/newsroom/2026/05/apple-introduces-a-new-pride-collection/"/><id><![CDATA[https://www.apple.com/newsroom/2026/05/apple-introduces-a-new-pride-collection/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[The new Apple Watch Pride Edition Sport Loop, watch face, and iPhone and iPad wallpaper celebrate LGBTQ+ communities during Pride Month and beyond.]]></content><link href="https://www.apple.com/newsroom/images/2026/05/apple-introduces-a-new-pride-collection/tile/Apple-Pride-Collection-Apple-Watch-Sport-Loop_lp.jpg.og.jpg" rel="enclosure" title="Apple introduces a new Pride Collection" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-04-30T20:30:59.836Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple reports second quarter results
]]></title><link href="https://www.apple.com/newsroom/2026/04/apple-reports-second-quarter-results/"/><id><![CDATA[https://www.apple.com/newsroom/2026/04/apple-reports-second-quarter-results/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced financial results for its fiscal 2026 second quarter ended March 28, 2026.]]></content><link href="https://www.apple.com/newsroom/images/default/apple-logo-og.jpg" rel="enclosure" title="Apple reports second quarter results"/></entry><entry><updated><![CDATA[2026-04-29T12:59:15.780Z]]></updated><category term="UPDATE"/><title><![CDATA[Formula 1® returns to the U.S. this weekend, streaming live on Apple TV
]]></title><link href="https://www.apple.com/newsroom/2026/04/formula-1-returns-to-the-us-this-weekend-streaming-live-on-apple-tv/"/><id><![CDATA[https://www.apple.com/newsroom/2026/04/formula-1-returns-to-the-us-this-weekend-streaming-live-on-apple-tv/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Formula 1® returns to the U.S. this weekend with the Miami Grand Prix, streaming exclusively on Apple TV with every session available live.]]></content><link href="https://www.apple.com/newsroom/images/2026/04/formula-1-returns-to-the-us-this-weekend-streaming-live-on-apple-tv/tile/Apple-TV-F1-hero_lp.jpg.og.jpg" rel="enclosure" title="Formula 1® returns to the U.S. this weekend, streaming live on Apple TV" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-04-20T20:37:37.280Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Tim Cook to become Apple Executive Chairman John Ternus to become Apple CEO
]]></title><link href="https://www.apple.com/newsroom/2026/04/tim-cook-to-become-apple-executive-chairman-john-ternus-to-become-apple-ceo/"/><id><![CDATA[https://www.apple.com/newsroom/2026/04/tim-cook-to-become-apple-executive-chairman-john-ternus-to-become-apple-ceo/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple announced Tim Cook will become executive chairman of Apple’s board of directors and John Ternus will become Apple’s next CEO.]]></content><link href="https://www.apple.com/newsroom/images/2026/04/tim-cook-to-become-apple-executive-chairman-john-ternus-to-become-apple-ceo/tile/Apple-John-Ternus-Tim-Cook_lp.jpg.og.jpg" rel="enclosure" title="Tim Cook to become Apple Executive Chairman John Ternus to become Apple CEO" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-04-20T20:31:30.514Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Johny Srouji named Apple’s Chief Hardware Officer
]]></title><link href="https://www.apple.com/newsroom/2026/04/johny-srouji-named-apples-chief-hardware-officer/"/><id><![CDATA[https://www.apple.com/newsroom/2026/04/johny-srouji-named-apples-chief-hardware-officer/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced that, effective immediately, Apple executive Johny Srouji will become chief hardware officer.]]></content><link href="https://www.apple.com/newsroom/images/2026/04/johny-srouji-named-apples-chief-hardware-officer/tile/Apple-Johny-Srouji_lp.jpg.og.jpg" rel="enclosure" title="Johny Srouji namedApple’s Chief Hardware Officer" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-04-16T11:59:28.426Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple accelerates progress with highest-ever recycled material in its products
]]></title><link href="https://www.apple.com/newsroom/2026/04/apple-accelerates-progress-with-highest-ever-recycled-material-in-its-products/"/><id><![CDATA[https://www.apple.com/newsroom/2026/04/apple-accelerates-progress-with-highest-ever-recycled-material-in-its-products/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced that a record 30 percent of material across all of its products shipped in 2025 came from recycled content.]]></content><link href="https://www.apple.com/newsroom/images/2026/04/apple-accelerates-progress-with-highest-ever-recycled-material-in-its-products/tile/Apple-Earth-Day-2026-hero-lp.jpg.og.jpg" rel="enclosure" title="Apple accelerates progress with highest-ever recycled material in its products" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-04-07T13:59:29.604Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple Arcade brings endless family fun with Nick Jr. Replay! on May 7
]]></title><link href="https://www.apple.com/newsroom/2026/04/apple-arcade-brings-endless-family-fun-with-nick-jr-replay-on-may-7/"/><id><![CDATA[https://www.apple.com/newsroom/2026/04/apple-arcade-brings-endless-family-fun-with-nick-jr-replay-on-may-7/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[This May, Apple Arcade is rolling out the red carpet for some of the world’s most iconic and celebrated characters in its family-friendly lineup of fun games.]]></content><link href="https://www.apple.com/newsroom/images/2026/04/apple-arcade-brings-endless-family-fun-with-nick-jr-replay-on-may-7/tile/Apple-Arcade-Nick-Jr-Replay-trailer-lp.jpg.og.jpg" rel="enclosure" title="Apple Arcade brings endless family fun with Nick Jr. Replay! on May 7" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-26T13:00:36.652Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple adds new partners to its American Manufacturing Program
]]></title><link href="https://www.apple.com/newsroom/2026/03/apple-adds-new-partners-to-its-american-manufacturing-program/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/apple-adds-new-partners-to-its-american-manufacturing-program/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple announced new members of its American Manufacturing Program, expanding the company’s commitment to bring more advanced manufacturing to the U.S.]]></content><link href="https://www.apple.com/newsroom/images/default/apple-logo-og.jpg" rel="enclosure" title="Apple adds new partners to its American Manufacturing Program"/></entry><entry><updated><![CDATA[2026-03-24T14:59:19.517Z]]></updated><category term="UPDATE"/><title><![CDATA[Introducing Apple Business — a new all-in-one platform for businesses of all sizes
]]></title><link href="https://www.apple.com/newsroom/2026/03/introducing-apple-business-a-new-all-in-one-platform-for-businesses-of-all-sizes/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/introducing-apple-business-a-new-all-in-one-platform-for-businesses-of-all-sizes/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced Apple Business, a new all-in-one platform that allows companies to manage devices and reach more customers.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/introducing-apple-business-a-new-all-in-one-platform-for-businesses-of-all-sizes/tile/Apple-Business-hero-lp.jpg.og.jpg" rel="enclosure" title="Introducing Apple Business — a new all‑in‑one platform for businesses of all sizes" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-23T17:00:08.050Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple’s Worldwide Developers Conference returns the week of June 8
]]></title><link href="https://www.apple.com/newsroom/2026/03/apples-worldwide-developers-conference-returns-the-week-of-june-8/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/apples-worldwide-developers-conference-returns-the-week-of-june-8/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced it will host its annual Worldwide Developers Conference (WWDC) online from June 8-12.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/apples-worldwide-developers-conference-returns-the-week-of-june-8/tile/Apple-WWDC26-event-branding-lp.jpg.og.jpg" rel="enclosure" title="Apple’s Worldwide Developers Conference returns the week of June 8" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-16T12:59:07.527Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple introduces AirPods Max 2
]]></title><link href="https://www.apple.com/newsroom/2026/03/apple-introduces-airpods-max-2-powered-by-h2/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/apple-introduces-airpods-max-2-powered-by-h2/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple announced AirPods Max 2, bringing even better ANC, elevated sound quality, and intelligent features to the iconic over-ear design.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/apple-introduces-airpods-max-2/tile/Apple-AirPods-Max-2-color-lineup-lp.jpg.og.jpg" rel="enclosure" title="Apple introduces AirPods Max 2" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-14T03:12:58.944Z]]></updated><category term="PHOTOS"/><title><![CDATA[Apple hosts 50th anniversary celebrations around the world
]]></title><link href="https://www.apple.com/newsroom/2026/03/apple-hosts-50th-anniversary-celebrations-around-the-world/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/apple-hosts-50th-anniversary-celebrations-around-the-world/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple commemorated its 50th anniversary with celebrations around the world, featuring artists like Alicia Keys and Paul McCartney.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/apple-hosts-50th-anniversary-celebrations-around-the-world/tile/Apple-50-year-anniversary-Cupertino-Paul-McCartney-performance-01-lp.jpg.og.jpg" rel="enclosure" title="Apple hosts 50th anniversary celebrations around the world" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-12T12:59:02.678Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple to celebrate 50 years of thinking different
]]></title><link href="https://www.apple.com/newsroom/2026/03/apple-to-celebrate-50-years-of-thinking-different/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/apple-to-celebrate-50-years-of-thinking-different/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced it will mark its 50th anniversary, celebrating five decades of thinking different and the innovations that helped shape the world.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/apple-to-celebrate-50-years-of-thinking-different/tile/Apple-50-year-anniversary-hero-lp.jpg.og.jpg" rel="enclosure" title="Apple to celebrate 50 years of thinking different" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-11T14:00:04.717Z]]></updated><category term="UPDATE"/><title><![CDATA[“Friday Night Baseball” returns to Apple TV on March 27 for its fifth season
]]></title><link href="https://www.apple.com/newsroom/2026/03/friday-night-baseball-returns-to-apple-tv-on-march-27-for-its-fifth-season/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/friday-night-baseball-returns-to-apple-tv-on-march-27-for-its-fifth-season/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[“Friday Night Baseball” — a weekly MLB doubleheader on Apple TV — returns for its fifth season on March 27.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/friday-night-baseball-returns-to-apple-tv-on-march-27-for-its-fifth-season/tile/Apple-Friday-Night-Baseball-s5-hero-lp.jpg.og.jpg" rel="enclosure" title="“Friday Night Baseball” returns to Apple TV on March 27 for its fifth season" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-11T13:58:47.546Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple Arcade adds DREDGE+ and Unpacking+ to its catalog in April
]]></title><link href="https://www.apple.com/newsroom/2026/03/apple-arcade-adds-dredge-plus-and-unpacking-plus-to-its-catalog-in-april/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/apple-arcade-adds-dredge-plus-and-unpacking-plus-to-its-catalog-in-april/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple Arcade adds award-winning games DREDGE+ and Unpacking+ to its catalog in April, plus a Star Wars update to Disney SpellStruck.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/apple-arcade-adds-dredge-plus-and-unpacking-plus-to-its-catalog-in-april/tile/Apple-Arcade-hero-lp.jpg.og.jpg" rel="enclosure" title="Apple Arcade adds DREDGE+ and Unpacking+ to its catalog in April" type="image/jpeg"/></entry></feed>