<?xml version="1.0" encoding="UTF-8"?><feed xmlns="http://www.w3.org/2005/Atom"><title><![CDATA[Apple Newsroom]]></title><id><![CDATA[https://www.apple.com/newsroom/]]></id><link href="https://www.apple.com/newsroom/rss-feed.rss" rel="self"/><updated><![CDATA[2026-08-03T14:59:10.761Z]]></updated><entry><updated><![CDATA[2026-08-03T14:59:10.761Z]]></updated><category term="UPDATE"/><title><![CDATA[Leagues Cup kicks off tomorrow, August 4, on Apple TV
]]></title><link href="https://www.apple.com/newsroom/2026/08/leagues-cup-kicks-off-tomorrow-august-4-on-apple-tv/"/><id><![CDATA[https://www.apple.com/newsroom/2026/08/leagues-cup-kicks-off-tomorrow-august-4-on-apple-tv/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[The Concacaf-sanctioned competition featuring 18 clubs from Major League Soccer and 18 clubs from Liga MX — kicks off tomorrow, August 4, on Apple TV.]]></content><link href="https://www.apple.com/newsroom/images/2026/08/leagues-cup-kicks-off-tomorrow-august-4-on-apple-tv/tile/Apple-TV-Leagues-Cup-2026-hero-lp.jpg.og.jpg" rel="enclosure" title="Leagues Cup kicks off tomorrow, August 4, on Apple TV" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-07-30T20:30:21.672Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple reports third quarter results
]]></title><link href="https://www.apple.com/newsroom/2026/07/apple-reports-third-quarter-results/"/><id><![CDATA[https://www.apple.com/newsroom/2026/07/apple-reports-third-quarter-results/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced financial results for its fiscal 2026 third quarter ended June 27, 2026.]]></content><link href="https://www.apple.com/newsroom/images/default/apple-logo-og.jpg" rel="enclosure" title="Apple reports third quarter results"/></entry><entry><updated><![CDATA[2026-07-28T12:20:23.616Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple Upgrade launches in the United States
]]></title><link href="https://www.apple.com/newsroom/2026/07/apple-upgrade-launches-in-the-united-states/"/><id><![CDATA[https://www.apple.com/newsroom/2026/07/apple-upgrade-launches-in-the-united-states/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple Upgrade — a new hardware leasing program — is now available on the Apple Store online, in the Apple Store app, and at Apple Store locations in the United States.]]></content><link href="https://www.apple.com/newsroom/images/2026/07/apple-upgrade-launches-in-the-united-states/tile/Apple-Upgrade-lp.jpg.og.jpg" rel="enclosure" title="Apple Upgrade launches in the United States" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-07-23T13:00:06.211Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple Maps to power navigation experience for Ford UEV Platform
]]></title><link href="https://www.apple.com/newsroom/2026/07/apple-maps-to-power-navigation-experience-for-ford-uev-platform/"/><id><![CDATA[https://www.apple.com/newsroom/2026/07/apple-maps-to-power-navigation-experience-for-ford-uev-platform/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple and Ford announced Apple Maps will be integrated directly into Ford’s UEV Platform through the MapKit for Automotive SDK.]]></content><link href="https://www.apple.com/newsroom/images/default/apple-logo-og.jpg" rel="enclosure" title="Apple Maps to power navigation experience for Ford UEV Platform"/></entry><entry><updated><![CDATA[2026-07-15T14:59:11.792Z]]></updated><category term="UPDATE"/><title><![CDATA[Major League Soccer returns to Apple TV tomorrow
]]></title><link href="https://www.apple.com/newsroom/2026/07/major-league-soccer-returns-to-apple-tv-tomorrow/"/><id><![CDATA[https://www.apple.com/newsroom/2026/07/major-league-soccer-returns-to-apple-tv-tomorrow/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Following a monthlong break for the FIFA World Cup, Major League Soccer returns to Apple TV tomorrow, July 16.]]></content><link href="https://www.apple.com/newsroom/images/2026/07/major-league-soccer-returns-to-apple-tv-tomorrow/tile/Apple-2026-MLS-Season-Restart-hero-lp.jpg.og.jpg" rel="enclosure" title="Major League Soccer returns to Apple TV tomorrow" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-07-14T13:59:25.392Z]]></updated><category term="UPDATE"/><title><![CDATA[Madden NFL 27 Arcade Edition brings gridiron action to Apple Arcade on August 6
]]></title><link href="https://www.apple.com/newsroom/2026/07/madden-nfl-27-arcade-edition-brings-gridiron-action-to-apple-arcade-on-august-6/"/><id><![CDATA[https://www.apple.com/newsroom/2026/07/madden-nfl-27-arcade-edition-brings-gridiron-action-to-apple-arcade-on-august-6/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple Arcade grows its roster of hit sports games with the addition of EA SPORTS Madden NFL 27 and more coming in August.]]></content><link href="https://www.apple.com/newsroom/images/2026/07/madden-nfl-27-arcade-edition-brings-gridiron-action-to-apple-arcade-on-august-6/tile/Apple-Arcade-Madden-NFL-27-Arcade-Edition-trailer-lp.jpg.og.jpg" rel="enclosure" title="Madden NFL 27 Arcade Edition brings gridiron action to Apple Arcade on August 6" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-07-09T15:59:17.613Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple and Major League Baseball announce August “Friday Night Baseball” schedule
]]></title><link href="https://www.apple.com/newsroom/2026/07/apple-and-major-league-baseball-announce-august-friday-night-baseball-schedule/"/><id><![CDATA[https://www.apple.com/newsroom/2026/07/apple-and-major-league-baseball-announce-august-friday-night-baseball-schedule/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple and Major League Baseball unveiled the August schedule for “Friday Night Baseball,” the weekly doubleheader streaming every Friday on Apple TV.]]></content><link href="https://www.apple.com/newsroom/images/logos/quick-reads-logos/Apple-TV-Friday-Night-Baseball.jpg.og.jpg" rel="enclosure" title="Apple and Major League Baseball announce August “Friday Night Baseball” schedule" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-07-09T00:42:00.573Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple scores record 89 Emmy Award nominations
]]></title><link href="https://www.apple.com/newsroom/2026/07/apple-scores-record-89-emmy-award-nominations/"/><id><![CDATA[https://www.apple.com/newsroom/2026/07/apple-scores-record-89-emmy-award-nominations/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple scored a historic 89 nominations across 15 programs for the 78th Primetime Emmy Awards.]]></content><link href="https://www.apple.com/newsroom/images/2026/07/apple-scores-record-89-emmy-award-nominations/tile/Apple-TV-Emmy-nominations-Widows-Bay-lp.jpg.og.jpg" rel="enclosure" title="Apple scores record 89 Emmy Award nominations" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-07-08T10:00:13.748Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple to increase spend with Broadcom to produce billions more U.S. chips
]]></title><link href="https://www.apple.com/newsroom/2026/07/apple-to-increase-spend-with-broadcom-to-produce-billions-more-us-chips/"/><id><![CDATA[https://www.apple.com/newsroom/2026/07/apple-to-increase-spend-with-broadcom-to-produce-billions-more-us-chips/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple announced a new six-year commitment with Broadcom to design and produce custom silicon components and cutting-edge wireless connectivity technologies.]]></content><link href="https://www.apple.com/newsroom/images/default/apple-logo-og.jpg" rel="enclosure" title="Apple to increase spend with Broadcom to produce billions more U.S. chips"/></entry><entry><updated><![CDATA[2026-06-30T16:59:24.233Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple Creator Studio gets smarter, faster, and more connected
]]></title><link href="https://www.apple.com/newsroom/2026/06/apple-creator-studio-gets-smarter-faster-and-more-connected/"/><id><![CDATA[https://www.apple.com/newsroom/2026/06/apple-creator-studio-gets-smarter-faster-and-more-connected/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today introduced power-packed updates to Apple Creator Studio, a groundbreaking collection of creative apps.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-creator-studio-gets-smarter-faster-and-more-connected/tile/Apple-Creator-Studio-hero-lp.jpg.og.jpg" rel="enclosure" title="Apple Creator Studio gets smarter, faster, and more connected" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-18T14:59:41.587Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple announces changes to iOS in Brazil
]]></title><link href="https://www.apple.com/newsroom/2026/06/apple-announces-changes-to-ios-in-brazil/"/><id><![CDATA[https://www.apple.com/newsroom/2026/06/apple-announces-changes-to-ios-in-brazil/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced changes impacting iOS apps in Brazil that reflect a recent agreement with Brazil’s competition regulator, CADE.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-announces-changes-to-ios-in-brazil/tile/Apple-App-Store-compliance-hero-lp.jpg.og.jpg" rel="enclosure" title="Apple announces changes to iOS in Brazil" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-09T13:00:15.876Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple unveils innovative features and intelligence experiences across services
]]></title><link href="https://www.apple.com/newsroom/2026/06/apple-unveils-innovative-features-and-intelligence-experiences-across-services/"/><id><![CDATA[https://www.apple.com/newsroom/2026/06/apple-unveils-innovative-features-and-intelligence-experiences-across-services/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-unveils-innovative-features-and-intelligence-experiences-across-services/tile/Apple-services-hero-lp.jpg.og.jpg" rel="enclosure" title="Apple unveils innovative features and intelligence experiences across services" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-08T21:00:15.643Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple aids app development with new intelligence frameworks and advanced tools
]]></title><link href="https://www.apple.com/newsroom/2026/06/apple-aids-app-development-with-new-intelligence-frameworks-and-advanced-tools/"/><id><![CDATA[https://www.apple.com/newsroom/2026/06/apple-aids-app-development-with-new-intelligence-frameworks-and-advanced-tools/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today introduced new intelligence capabilities, expanded productivity features in Xcode, and platform improvements.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-aids-app-development-with-new-intelligence-frameworks-and-advanced-tools/tile/Apple-development-tools-hero-260608-lp.jpg.og.jpg" rel="enclosure" title="Apple aids app development with new intelligence frameworks and advanced tools" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-08T18:18:43.157Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple unveils next generation of Apple Intelligence, Siri AI, and more
]]></title><link href="https://www.apple.com/newsroom/2026/06/apple-unveils-next-generation-of-apple-intelligence-siri-ai-and-more/"/><id><![CDATA[https://www.apple.com/newsroom/2026/06/apple-unveils-next-generation-of-apple-intelligence-siri-ai-and-more/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-unveils-next-generation-of-apple-intelligence-siri-ai-and-more/tile/Apple-OS-27-updates-260608-lp.jpg.og.jpg" rel="enclosure" title="WWDC26 highlights: Apple Intelligence, Siri AI, new parental controls, and more" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-08T18:17:44.449Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple Intelligence brings powerful AI capabilities into everyday experiences
]]></title><link href="https://www.apple.com/newsroom/2026/06/apple-intelligence-brings-powerful-ai-capabilities-into-everyday-experiences/"/><id><![CDATA[https://www.apple.com/newsroom/2026/06/apple-intelligence-brings-powerful-ai-capabilities-into-everyday-experiences/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-intelligence-brings-powerful-ai-capabilities-into-everyday-experiences/tile/Apple-Intelligence-hero-260608-lp.jpg.og.jpg" rel="enclosure" title="Apple Intelligence brings powerful AI capabilities into everyday experiences" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-08T18:15:52.996Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple introduces Siri AI, a profoundly more capable and personal assistant
]]></title><link href="https://www.apple.com/newsroom/2026/06/apple-introduces-siri-ai-a-profoundly-more-capable-and-personal-assistant/"/><id><![CDATA[https://www.apple.com/newsroom/2026/06/apple-introduces-siri-ai-a-profoundly-more-capable-and-personal-assistant/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-introduces-siri-ai-a-profoundly-more-capable-and-personal-assistant/tile/Apple-Siri-AI-hero-260608-lp.jpg.og.jpg" rel="enclosure" title="Apple introduces Siri AI, a profoundly more capable and personal assistant" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-08T18:14:04.568Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple previews new child safety features
]]></title><link href="https://www.apple.com/newsroom/2026/06/apple-previews-new-child-safety-features/"/><id><![CDATA[https://www.apple.com/newsroom/2026/06/apple-previews-new-child-safety-features/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple previews new child safety features that give parents greater control over their kids’ content, communication, and device access time.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-previews-new-child-safety-features/tile/Apple-child-account-hero-260608-lp.jpg.og.jpg" rel="enclosure" title="Apple previews new child safety features" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-08T18:13:26.639Z]]></updated><category term="UPDATE"/><title><![CDATA[Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
]]></title><link href="https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/"/><id><![CDATA[https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.]]></content><link href="https://www.apple.com/newsroom/images/default/apple-logo-og.jpg" rel="enclosure" title="Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27"/></entry><entry><updated><![CDATA[2026-06-08T18:13:03.084Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple expands App Store capabilities to help developers grow and reach new users
]]></title><link href="https://www.apple.com/newsroom/2026/06/apple-expands-app-store-capabilities-to-help-developers-grow-and-reach-new-users/"/><id><![CDATA[https://www.apple.com/newsroom/2026/06/apple-expands-app-store-capabilities-to-help-developers-grow-and-reach-new-users/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[New App Store capabilities will give developers more flexibility to market their apps, acquire users, and manage subscriptions.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-expands-app-store-capabilities-to-help-developers-grow-and-reach-new-users/tile/Apple-App-Store-hero-260608-lp.jpg.og.jpg" rel="enclosure" title="Apple expands App Store capabilities to help developers grow and reach new users" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-04T15:59:08.921Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple and Major League Baseball announce July “Friday Night Baseball” schedule
]]></title><link href="https://www.apple.com/newsroom/2026/06/apple-and-major-league-baseball-announce-july-friday-night-baseball-schedule/"/><id><![CDATA[https://www.apple.com/newsroom/2026/06/apple-and-major-league-baseball-announce-july-friday-night-baseball-schedule/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple and Major League Baseball have announced the July schedule for “Friday Night Baseball” on Apple TV, featuring several marquee matchups.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-and-major-league-baseball-announce-july-friday-night-baseball-schedule/tile/Apple-Friday-Night-Baseball-hero-lp.jpg.og.jpg" rel="enclosure" title="Apple and Major League Baseball announce July “Friday Night Baseball” schedule" type="image/jpeg"/></entry></feed>