<?xml version="1.0" encoding="UTF-8"?><feed xmlns="http://www.w3.org/2005/Atom"><title><![CDATA[Apple Newsroom]]></title><id><![CDATA[https://www.apple.com/newsroom/]]></id><link href="https://www.apple.com/newsroom/rss-feed.rss" rel="self"/><updated><![CDATA[2026-04-20T20:37:37.280Z]]></updated><entry><updated><![CDATA[2026-04-20T20:37:37.280Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Tim Cook to become Apple Executive Chairman John Ternus to become Apple CEO
]]></title><link href="https://www.apple.com/newsroom/2026/04/tim-cook-to-become-apple-executive-chairman-john-ternus-to-become-apple-ceo/"/><id><![CDATA[https://www.apple.com/newsroom/2026/04/tim-cook-to-become-apple-executive-chairman-john-ternus-to-become-apple-ceo/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple announced Tim Cook will become executive chairman of Apple’s board of directors and John Ternus will become Apple’s next CEO.]]></content><link href="https://www.apple.com/newsroom/images/2026/04/tim-cook-to-become-apple-executive-chairman-john-ternus-to-become-apple-ceo/tile/Apple-John-Ternus-Tim-Cook_lp.jpg.og.jpg" rel="enclosure" title="Tim Cook to become Apple Executive Chairman John Ternus to become Apple CEO" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-04-20T20:31:30.514Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Johny Srouji named Apple’s Chief Hardware Officer
]]></title><link href="https://www.apple.com/newsroom/2026/04/johny-srouji-named-apples-chief-hardware-officer/"/><id><![CDATA[https://www.apple.com/newsroom/2026/04/johny-srouji-named-apples-chief-hardware-officer/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced that, effective immediately, Apple executive Johny Srouji will become chief hardware officer.]]></content><link href="https://www.apple.com/newsroom/images/2026/04/johny-srouji-named-apples-chief-hardware-officer/tile/Apple-Johny-Srouji_lp.jpg.og.jpg" rel="enclosure" title="Johny Srouji namedApple’s Chief Hardware Officer" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-04-16T11:59:28.426Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple accelerates progress with highest-ever recycled material in its products
]]></title><link href="https://www.apple.com/newsroom/2026/04/apple-accelerates-progress-with-highest-ever-recycled-material-in-its-products/"/><id><![CDATA[https://www.apple.com/newsroom/2026/04/apple-accelerates-progress-with-highest-ever-recycled-material-in-its-products/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced that a record 30 percent of material across all of its products shipped in 2025 came from recycled content.]]></content><link href="https://www.apple.com/newsroom/images/2026/04/apple-accelerates-progress-with-highest-ever-recycled-material-in-its-products/tile/Apple-Earth-Day-2026-hero-lp.jpg.og.jpg" rel="enclosure" title="Apple accelerates progress with highest-ever recycled material in its products" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-04-07T13:59:29.604Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple Arcade brings endless family fun with Nick Jr. Replay! on May 7
]]></title><link href="https://www.apple.com/newsroom/2026/04/apple-arcade-brings-endless-family-fun-with-nick-jr-replay-on-may-7/"/><id><![CDATA[https://www.apple.com/newsroom/2026/04/apple-arcade-brings-endless-family-fun-with-nick-jr-replay-on-may-7/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[This May, Apple Arcade is rolling out the red carpet for some of the world’s most iconic and celebrated characters in its family-friendly lineup of fun games.]]></content><link href="https://www.apple.com/newsroom/images/2026/04/apple-arcade-brings-endless-family-fun-with-nick-jr-replay-on-may-7/tile/Apple-Arcade-Nick-Jr-Replay-trailer-lp.jpg.og.jpg" rel="enclosure" title="Apple Arcade brings endless family fun with Nick Jr. Replay! on May 7" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-26T13:00:36.652Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple adds new partners to its American Manufacturing Program
]]></title><link href="https://www.apple.com/newsroom/2026/03/apple-adds-new-partners-to-its-american-manufacturing-program/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/apple-adds-new-partners-to-its-american-manufacturing-program/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple announced new members of its American Manufacturing Program, expanding the company’s commitment to bring more advanced manufacturing to the U.S.]]></content><link href="https://www.apple.com/newsroom/images/default/apple-logo-og.jpg" rel="enclosure" title="Apple adds new partners to its American Manufacturing Program"/></entry><entry><updated><![CDATA[2026-03-24T14:59:19.517Z]]></updated><category term="UPDATE"/><title><![CDATA[Introducing Apple Business — a new all-in-one platform for businesses of all sizes
]]></title><link href="https://www.apple.com/newsroom/2026/03/introducing-apple-business-a-new-all-in-one-platform-for-businesses-of-all-sizes/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/introducing-apple-business-a-new-all-in-one-platform-for-businesses-of-all-sizes/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced Apple Business, a new all-in-one platform that allows companies to manage devices and reach more customers.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/introducing-apple-business-a-new-all-in-one-platform-for-businesses-of-all-sizes/tile/Apple-Business-hero-lp.jpg.og.jpg" rel="enclosure" title="Introducing Apple Business — a new all‑in‑one platform for businesses of all sizes" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-23T17:00:08.050Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple’s Worldwide Developers Conference returns the week of June 8
]]></title><link href="https://www.apple.com/newsroom/2026/03/apples-worldwide-developers-conference-returns-the-week-of-june-8/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/apples-worldwide-developers-conference-returns-the-week-of-june-8/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced it will host its annual Worldwide Developers Conference (WWDC) online from June 8-12.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/apples-worldwide-developers-conference-returns-the-week-of-june-8/tile/Apple-WWDC26-event-branding-lp.jpg.og.jpg" rel="enclosure" title="Apple’s Worldwide Developers Conference returns the week of June 8" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-16T12:59:07.527Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple introduces AirPods Max 2
]]></title><link href="https://www.apple.com/newsroom/2026/03/apple-introduces-airpods-max-2-powered-by-h2/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/apple-introduces-airpods-max-2-powered-by-h2/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple announced AirPods Max 2, bringing even better ANC, elevated sound quality, and intelligent features to the iconic over-ear design.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/apple-introduces-airpods-max-2/tile/Apple-AirPods-Max-2-color-lineup-lp.jpg.og.jpg" rel="enclosure" title="Apple introduces AirPods Max 2" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-14T03:12:58.944Z]]></updated><category term="PHOTOS"/><title><![CDATA[Apple hosts 50th anniversary celebrations around the world
]]></title><link href="https://www.apple.com/newsroom/2026/03/apple-hosts-50th-anniversary-celebrations-around-the-world/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/apple-hosts-50th-anniversary-celebrations-around-the-world/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple commemorated its 50th anniversary with celebrations around the world, featuring artists like Alicia Keys and Paul McCartney.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/apple-hosts-50th-anniversary-celebrations-around-the-world/tile/Apple-50-year-anniversary-Cupertino-Paul-McCartney-performance-01-lp.jpg.og.jpg" rel="enclosure" title="Apple hosts 50th anniversary celebrations around the world" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-12T12:59:02.678Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple to celebrate 50 years of thinking different
]]></title><link href="https://www.apple.com/newsroom/2026/03/apple-to-celebrate-50-years-of-thinking-different/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/apple-to-celebrate-50-years-of-thinking-different/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced it will mark its 50th anniversary, celebrating five decades of thinking different and the innovations that helped shape the world.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/apple-to-celebrate-50-years-of-thinking-different/tile/Apple-50-year-anniversary-hero-lp.jpg.og.jpg" rel="enclosure" title="Apple to celebrate 50 years of thinking different" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-11T14:00:04.717Z]]></updated><category term="UPDATE"/><title><![CDATA[“Friday Night Baseball” returns to Apple TV on March 27 for its fifth season
]]></title><link href="https://www.apple.com/newsroom/2026/03/friday-night-baseball-returns-to-apple-tv-on-march-27-for-its-fifth-season/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/friday-night-baseball-returns-to-apple-tv-on-march-27-for-its-fifth-season/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[“Friday Night Baseball” — a weekly MLB doubleheader on Apple TV — returns for its fifth season on March 27.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/friday-night-baseball-returns-to-apple-tv-on-march-27-for-its-fifth-season/tile/Apple-Friday-Night-Baseball-s5-hero-lp.jpg.og.jpg" rel="enclosure" title="“Friday Night Baseball” returns to Apple TV on March 27 for its fifth season" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-11T13:58:47.546Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple Arcade adds DREDGE+ and Unpacking+ to its catalog in April
]]></title><link href="https://www.apple.com/newsroom/2026/03/apple-arcade-adds-dredge-plus-and-unpacking-plus-to-its-catalog-in-april/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/apple-arcade-adds-dredge-plus-and-unpacking-plus-to-its-catalog-in-april/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple Arcade adds award-winning games DREDGE+ and Unpacking+ to its catalog in April, plus a Star Wars update to Disney SpellStruck.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/apple-arcade-adds-dredge-plus-and-unpacking-plus-to-its-catalog-in-april/tile/Apple-Arcade-hero-lp.jpg.og.jpg" rel="enclosure" title="Apple Arcade adds DREDGE+ and Unpacking+ to its catalog in April" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-11T12:59:12.976Z]]></updated><category term="UPDATE"/><title><![CDATA[MacBook Neo, iPhone 17e, iPad Air with M4, and more are now available
]]></title><link href="https://www.apple.com/newsroom/2026/03/macbook-neo-iphone-17e-ipad-air-with-m4-and-more-are-now-available/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/macbook-neo-iphone-17e-ipad-air-with-m4-and-more-are-now-available/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Customers can now shop for MacBook Neo, iPhone 17e, MacBook Air with M5, MacBook Pro with M5 Pro and M5 Max, iPad Air with M4, and two new displays.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/macbook-neo-iphone-17e-ipad-air-with-m4-and-more-are-now-available/tile/Apple-March-2026-new-products-lp.jpg.og.jpg" rel="enclosure" title="MacBook Neo, iPhone 17e, iPad Air with M4, and more are now available" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-05T13:59:20.483Z]]></updated><category term="UPDATE"/><title><![CDATA[Formula 1® begins this weekend, exclusively on Apple TV in the U.S.
]]></title><link href="https://www.apple.com/newsroom/2026/03/formula-1-begins-this-weekend-exclusively-on-apple-tv-in-the-us/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/formula-1-begins-this-weekend-exclusively-on-apple-tv-in-the-us/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[The 2026 FIA Formula One World Championship™ begins this weekend on Apple TV with the FORMULA 1 QATAR AIRWAYS AUSTRALIAN GRAND PRIX 2026.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/formula-1-begins-this-weekend-exclusively-on-apple-tv-in-the-us/tile/Apple-TV-F1-availability-hero-video-lp.jpg.og.jpg" rel="enclosure" title="Formula 1® begins this weekend, exclusively on Apple TV in the U.S." type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-04T14:15:47.134Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Say hello to MacBook Neo
]]></title><link href="https://www.apple.com/newsroom/2026/03/say-hello-to-macbook-neo/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/say-hello-to-macbook-neo/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today unveiled MacBook Neo, an all-new laptop that delivers the magic of the Mac at a breakthrough price.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/say-hello-to-macbook-neo/tile/Apple-MacBook-Neo-hero-260304-lp.jpg.og.jpg" rel="enclosure" title="Say hello to MacBook Neo" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-03T14:01:02.311Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple introduces the new MacBook Air with M5
]]></title><link href="https://www.apple.com/newsroom/2026/03/apple-introduces-the-new-macbook-air-with-m5/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/apple-introduces-the-new-macbook-air-with-m5/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced the new MacBook Air with M5, bringing exceptional performance and expanded AI capabilities to the world’s most popular laptop.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/apple-introduces-the-new-macbook-air-with-m5/tile/Apple-MacBook-Air-hero-260303-lp.jpg.og.jpg" rel="enclosure" title="Apple introduces the new MacBook Air with M5" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-03T14:00:20.679Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple introduces MacBook Pro with all-new M5 Pro and M5 Max
]]></title><link href="https://www.apple.com/newsroom/2026/03/apple-introduces-macbook-pro-with-all-new-m5-pro-and-m5-max/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/apple-introduces-macbook-pro-with-all-new-m5-pro-and-m5-max/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple announced the latest 14- and 16-inch MacBook Pro with the all-new M5 Pro and M5 Max.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/apple-introduces-macbook-pro-with-all-new-m5-pro-and-m5-max/tile/Apple-MacBook-Pro-M5-Pro-and-M5-Max-Capture-One-260303-lp.jpg.og.jpg" rel="enclosure" title="Apple introduces MacBook Pro with all-new M5 Pro and M5 Max" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-03T13:59:34.553Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
]]></title><link href="https://www.apple.com/newsroom/2026/03/apple-debuts-m5-pro-and-m5-max-to-supercharge-the-most-demanding-pro-workflows/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/apple-debuts-m5-pro-and-m5-max-to-supercharge-the-most-demanding-pro-workflows/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/apple-debuts-m5-pro-and-m5-max-to-supercharge-the-most-demanding-pro-workflows/tile/Apple-M5-Pro-M5-Max-chips-260303-lp.jpg.og.jpg" rel="enclosure" title="Apple debuts M5 Pro and M5 Max to supercharge demanding pro workflows" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-03T13:58:49.993Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple unveils new Studio Display and all-new Studio Display XDR
]]></title><link href="https://www.apple.com/newsroom/2026/03/apple-unveils-new-studio-display-and-all-new-studio-display-xdr/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/apple-unveils-new-studio-display-and-all-new-studio-display-xdr/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced a new family of displays, Studio Display and Studio Display XDR, that takes pro workflows to the next level.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/apple-unveils-new-studio-display-and-all-new-studio-display-xdr/tile/Apple-Studio-Display-and-Studio-Display-XDR-260303-lp.jpg.og.jpg" rel="enclosure" title="Apple unveils new Studio Display and all-new Studio Display XDR" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-03-02T14:01:17.604Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple introduces iPhone 17e
]]></title><link href="https://www.apple.com/newsroom/2026/03/apple-introduces-iphone-17e/"/><id><![CDATA[https://www.apple.com/newsroom/2026/03/apple-introduces-iphone-17e/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced the new iPhone 17e, a powerful and affordable addition to the iPhone 17 lineup.]]></content><link href="https://www.apple.com/newsroom/images/2026/03/apple-introduces-iphone-17e/tile/Apple-iPhone-17e-hero-260302-lp.jpg.og.jpg" rel="enclosure" title="Apple introduces iPhone 17e" type="image/jpeg"/></entry></feed>